How do you feel about email marketing? Yay or nay? I know that email can seem…a little boring. Maybe you also wonder if newsletters are effective, if peoples’ inboxes are stuffed to the brim all the time.

I asked an email expert to shed light on this: My internet friend Des has been working in emails for a decade. In this edition of Bye, Social Media!, he’ll debunk some common myths about email marketing for you.

🎤I hand the mic to Des🎤

I’m sure you’re aware of this, but have you ever wondered why email marketing often gets such a bad rap?

Well, today we're here to set the record straight and prove that this perception is nothing more than a fallacy.

In fact, we'll show you how email marketing can be an absolute game-changer for engaging with customers. Buckle up as we embark on a brief but (hopefully) insightful journey to explore the wonders of the inbox and why the red-headed stepchild of the marketing world is ACTUALLY one of the best secret weapons you can keep in your marketing arsenal.

The Perception Problem

It's true, email marketing has sometimes been viewed as some outdated relic from the Jurassic era of the internet. People often imagine their inboxes overflowing with spam, tons of unsolicited offers, and a never-ending barrage of promotional messages. But hold up for just a second, because the statistics paint a different picture altogether.

According to a study by Campaign Monitor, email marketing remains one of the most effective channels for customer engagement. It can offer an average return on investment (ROI) of a whopping 4400%! That's not a typo, folks. This literally means that for every dollar you invest in email marketing, you can expect to earn $44 in return. Impressive!

I caveat that you need to understand email and follow best practices to attain this ROI, but the opportunity exists, so why not chase your ROI dreams?

The Power of Personalisation

One of the key reasons why email marketing reigns supreme is its ability to deliver personalised content. Unlike social media, where posts can easily get lost in the digital noise, emails provide a direct and intimate connection with your audience.

Imagine just that: A marketing superpower to get one in every two members of your audience to read your content. No more imagining is needed! According to a study by Experian, personalised email subject lines generate 50% higher open rates. That means crafting clever subject lines can entice subscribers to eagerly click and explore what lies within. So, get creative and sprinkle some personalised magic in those subject lines to captivate your readers!

Reach and Control

Let's face it, algorithms on social media platforms can be, well… fickle, friends. They determine who sees your posts, making it difficult to reach your entire target audience. With email marketing, you practically have full control over your reach. Your message lands directly in your subscribers' inboxes, without any filtering or meddling from third-party algorithms (unless you start spamming, but that’s a whole can of worms for another day).

Did you know that around 99% of consumers check their email every day? Yes, you read that right! People habitually check their inboxes, making it an opportune place to connect and engage. Plus, you have the luxury of choosing when to send your emails, optimising your campaigns for maximum impact.

Effortless Engagement

Let's face it, many aspects of marketing can sometimes feel like trying to unravel a Rubik's Cube blindfolded. Email marketing, however, is here to rescue you from the labyrinth of complexity!

Unlike the SEO and PPC dragons you might have to slay, email marketing is refreshingly user-friendly. You don't need to be a tech wizard or a marketing genius to conquer it. Especially with access to intuitive drag-and-drop editors and ready-to-use templates, crafting captivating emails is as easy as pie (not that we’ve ever found pie to be easy, let’s just add that in there). Just drag, drop, and voila! You're ready to hit send and dazzle your subscribers.

So, if you're tired of wrestling with social media algorithms or getting lost in the SEO maze, email marketing is your knight in shining armour. It's the marketing channel that brings simplicity and joy to your campaigns, allowing you to focus on what truly matters—building meaningful connections with your audience.

Tying it all together

So, there you have it, dear marketers! Email marketing is far from being a relic of the past; it's a powerful tool to engage, convert, and build lasting relationships with your customers. Despite the negative perception, the stats clearly demonstrate its effectiveness and unmatched ROI. With personalised content, reach and control, and the ability to nurture leads, email marketing is THE force to be reckoned with.

It's time to embrace the wonders of the inbox and unleash the true potential of your marketing campaigns. So, dust off your keyboards, get creative with your subject lines, and let the magic of email marketing work wonders for your business. Happy emailing, everyone!

Disclaimer: No inboxes were harmed during the writing of this email.

More from Des:

Click this link to get Des’ playbook on how to grow your email list and sign up for his newsletter. It’s worth your time!

What do you think? Was this helpful for you to decide whether you want to get into the email game?

Let me know!

Happy Marketing,

Johanna 📣

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