Most people think having a job is safer than starting a company.
They’re wrong.
Today’s story is courtesy of companies who don’t really care about you – and your burning desire to start creating your own freedom.
Today in 10 minutes or less, you'll learn:
✔️ Don't wait 'til you're fired
✔️ Contrarian framework: Comfort vs Safety
✔️ How he went from $0 to $300k in 2 years
✔️ 10 biz's I’d start tomorrow if I were laid off
✔️ How I’d scale to 6 figures in 90 days
✔️ Why I love home service businesses
Don't wait 'til you're fired
Ideally, you build your exit to freedom before your boss has the chance to give you the axe.
Have you been thinking about it? Unhappy living life on someone else's terms, but limited by your own beliefs about what you can do?
I want to let you know about an event that may be the push you need...
It's called the 5-Day Own Your Future Challenge, and it's completely free.
Hosted by Tony Robbins and Dean Graziosi, with guests like Pace Morby, Jay Shetty, some lady named Codie Sanchez, and many more.
Learn about the knowledge industry from the most qualified speakers, enter to win daily prizes, and get a meal donated to Feeding America on your behalf simply by registering.
Opportunities of this caliber don't often happen for free.
If I were you, I'd be sure to grab my spot here(it goes live in less than 5 days!).
Contrarian framework: Comfort vs Safety
Who remembers the top headlines from last year? I’ll jog your memory.
First, the Roe v Wade fallout. Then, Elon came along trolling the entire internet with his $44B joke. That Johnny Depp, Amber Heard fiasco happened somewhere in there, too.
Oh… And let's not forget the layoffs.
2022 felt like the year of the layoffs, based on the media around it. But no one seems to be talking about it anymore.
Bobby needed an income. Fast. And not start-a-SaaS-and-exit-in-12-months fast. I'm talking I-need-grocery-money-tomorrow fast.
He turned to one of the most cashflowing industries of the century – home services. Specifically, window cleaning.
The day after the news about his job, Bobby bought $100 worth of cleaning supplies and launched his window cleaning business.
Day 1? He made $101.
Week 2? He landed a $1,700 gig with his son.
By the end of year 2, Bobby posted again on the Reddit thread. The update? He hit $348,275 in annual revenue.
This got me thinking…
If I were a Bobby, fired from my white-collar job and low on savings, what businesses would I start inside of a week to get some cash flowing into my pocket?
10 businesses I’d start tomorrow if I were laid off today
Profit Margins: A deep clean costs $200 - $400 on average, at 80% margins.
Pros: High chance of recurring revenue. Most customers will sign up for monthly, biweekly, or even weekly cleans.
Cons: A full-house deep clean takes 8+ hours to complete… And there are only so many hours in a day. You'll need more than one cleaner to scale past $10k a month.
Profit Margins: On average, a one-man show can charge $229 per job with 80% as profit.
Pros: Pool owners like the “having a pool” part, not the “learning pool chemistry and cleaning regularly” part. Pools require routine upkeep, so expect a lot of repeat business.
Cons: That said, <8% of American homes have a pool. Not everyone will be your customer, and the few who do may live far from you.
Profit Margins: Mowing lawns costs $124 on average at 55+% margins.
Pros: Easy chance to offer add-ons and upsells like tree trimming, weed control, fertilizing, etc.
Cons: Highly competitive.
How I’d scale to 6-figs in 90 days
Cool, so you buy a lawn mower, pool net, and a ladder, then the customers come running? Gee, I bet you’ll be a millionaire by Christmas.
Now, remember these are businesses. So let's throw a little business savvy into the mix. Here’s what I’d do in the first 90 days:
Tactic #1: Lace up your running shoes
Sometimes, the classics work.
First, pick the right neighborhood. You’re on the right track if you’re seeing white picket fences, cul-de-sacs, and 40-year-olds walking labradoodles. If it looks like it could be a Zillow ad, then you've hit the jackpot.
Next, break out your Nikes and go for a run. Except you won't just be doing cardio… You'll be leaving flyers on doorsteps and lawns.
Let’s say you hit 500 homes. The 80/20 Rule says maybe 100 of the homeowners will read your flyer. And 20 might become customers.
Bobby had a similar strategy where he'd drive through nice neighborhoods, roll down his windows, and throw flyers held together with paper clips onto lawns.
One of those $0.14 “clip flyers” landed him an $8,000 job. You don’t find that kind of ROI anywhere else.
Tactic #2: Strategic partnerships
Do you know the only person more desperate than a recently-fired W2 employee? Real estate agents looking to close a sale.
Open houses need to be picture-perfect… It's a smart move to look for “For Sale” signs or search online for local realtors in your area.
With the right pitch, you could find yourself a steady stream of homes on the RE market that need maintenance.
Tactic #3: Look out for new faces
“For Sale” aren't the only signs I'd look out for. I'd also keep my eyes peeled for “Sold.”
New homeowners are also a goldmine when it comes to home service.
Think about it. If you just plopped a few hundred thousand into a house, you'd be willing to spend a few hundred dollars a month to keep it in tip-top shape, right?
My strategy would be to use direct mail marketing tools like PostPilot to send postcards to new homeowners, welcoming them to the neighborhood while throwing in discounts.
Keep this up for a few weeks, then when something needs to be cleaned (and it will), you'll be top of mind. Everyone loves a familiar face in a strange town.
Why I love home service biz's
Reason #1: No license needed
Turns out squeegees and pressure washers don’t require a license. (Or degree, or MBA, or 7-stage interview process.)
You can literally wake up one morning, decide to jump on any of these hustles, and have a fully operational biz before noon.
Reason #2: Customers are all around
How many homes do you see with clogged gutters? Greasy windows? Overgrown lawns?
It’s always more than you can count.
These industries are evergreen. Demand never goes away.
With the rise of WFH, people are spending more time than ever at home. (And have less desire than ever to do housework-from-home).
Reason #3: Startup cost + competition
The average data scientist makes $10,233 a month. But that’s after splurging at least $53k and four years on an undergrad degree.
On the flip side, you can start a house cleaning biz for less than $134 and hit $10k MRR with just 25 monthly clients.
Maybe just me, but one of those options seems a lot cheaper and quicker than the other.
Now, you’re probably asking…
“If it’s so easy to start a home service biz, won't that mean there’s a lot of competition?”
Well, yes… And no. Of course, you won’t be the only business in town. But the others? Most are outdated and run by boomers who set up shop in the 80s and still put “the” in front of Facebook. This is the quality of competition you’ll be up against.
It's simple, not easy.
Secure, not comfortable.
But at least there’s no such thing as a layoff in the owner’s circle.
⚽ FIFA promised world cup players $30k bonuses. But then said, “Well, kinda.”
🪫 America may have an EV battery boom to rival foreign companies
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✔️ Enroll in our Small Business Acquisitions Course. It's like an MBA – but actually useful and can be completed within 1 month! Learn how to build freedom and income through "boring business" acquisitions.
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