The Search Generative Experience (SGE) is an ambitious initiative by Google to provide AI-generated experiences and personalized, conversational answers to user queries—effectively transforming the way we interact with search results.

Based on our experience with SGE so far, here’s what marketers can expect:

• Users will spend more time on the search result pages.
• There will be less website traffic from informational queries.
• Action-based queries will drive higher quality traffic to websites.
• Impact will vary by vertical.

So, how can marketers prepare and refine SEO strategies to align with this new environment?

1. Establish and build trust through an emphasis on real human experiences (E-E-A-T).
2. Create hyper-personalized content to match user intent and behavior.
3. Optimize for AI-generated answers, which will appear above other search results.
4. Align your brand with individual expertise.

Read the Carney blog to get actionable next steps.

Any Safari users out there with a million tabs open? If you’re not using Tab Groups, you’re going to want to start. It’s simple: this feature lets you group certain tabs together to set aside for later, so you can separate work browsing from your online shopping habit. Or if you’re slammed with work, you can organize your tabs by assignment or client.

Join The Daily Carnage for a live webinar: “Navigating SEO and AI: Future-Proofing Search Marketing in the Generative AI Era” on August 9 at 1:00 p.m.

Join Carney’s SEO Specialist Emily B. Yost and editor of The Daily Carnage, Shannon Sankey, to discuss how AI is reshaping the search experience and get your SEO questions answered.

Why is this woman chuckling through a series of unfortunate circumstances? No, she’s not numb, or unwell, or contemplating violence. She’s just got Audible in her earbuds. Lol.