Here’s what you should be doing on Threads

Hey folks👋🏽

How have you been? I’ve had quite the week! I hit 100+ articles published on the Buffer blog (please clap) and decided to write about it, so look out for that article next Monday.

Besides that, 44.4% of you told us you read Buffer's blog to learn how to grow an engaged audience online – thanks for your feedback!

We’ve got some great stuff for you in this week’s newsletter, so let’s get right to it.

💌 In today’s email:

• 🧵It’s been a month since Threads, Meta’s text-based app launched — here’s what you need to know 
• 👀 We're curious – what's your biggest challenge in content creation?
• 🤖 Get more out of the “Generate Ideas” button in Buffer
• 📱Mitra recommends a Buffer feature favorite
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. We’re opening up a Talent Pool, starting with Engineers! Find out why and what you'll need to know to join.

☑️ The poll of the week

We’re testing the new sections and would love your feedback on the experience here!

🏊‍♀️Deep dive: Here's what you should be doing on Threads

Disclaimer: We know as much about Threads as you do. We’re only focusing on what you need to know about Threads and personal and expert observations about the platform.

There will be people wondering whether they should have a presence on Threads or not, but the answer there is definitely “yes.” However, when it comes to what to do on Threads, take comfort in the fact that no one knows yet. Here are some recommendations for what you can try.

• Create with Threads’ inspiration in mind: Threads hasn’t developed an identity yet like its sister app Instagram or counterpart Twitter/X. However, you can consider creating with the perspectives of how people typically communicate on either platform: 
  • Reserve your snarkier content for other text-based platforms and incorporate images in your content to keep your Instagram crowd happy
  • Use your popular posts from Twitter/X that don’t alienate anyone by mentioning any inside jokes or Twitter/X-specific trends.
• Repurpose your popular posts: Threads’ newness means that it’s likely not yet worth the effort to go all in on creating an elaborate strategy for it. That’s where content repurposing can help you. Revisit your most popular content from around the Internet and remix it for Threads. Essentially, anywhere you’ve had a viral post, consider how to put a fresh spin on it (if it needs one) and post it to Threads. 
• Engage with your audience: Considering how Instagram users can automatically move their follower lists, you likely already have a significant follower base. Get into the comments and speak to them in a way you might not have the chance to on Instagram. When you post your repurposed content, include time to reply to comments or questions and respond to them. Also, set aside time to look through recent posts on Feed.

Most importantly, have fun with it! Even with how fast social media moves, Threads is still very new. No one knows what the next month or six months, or year will look like for the platform. The team still has a lot of updates to make before many people consider making it their text-based platform of choice.

So, right now, your goal should be to have a presence by posting regularly, engaging with your audience, and watching the way they use the platform so you can determine where and how you fit in.

🪴 Four creators skyrocketing growing for fun with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Michael Piperno on Linkedin: “What used to take me hours now takes me minutes. Easily 2 hours saved per week.”
• Nathalie Tran on Instagram: “My engagement has increased around 999% on Pinterest!”
• Jennifer’s Fading Memories podcast: “I’ve made over $8,000 in podcast sponsorship since using Buffer”
• Adriana on LinkedIn: “Buffer has been the player in my following growth on my personal LinkedIn and Twitter accounts, over 5,300 followers. I cannot imagine life without Buffer.”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever: This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.
• How I Built a Profitable Newsletter Business: Learn the strategies behind the success of ExplodingIdeas.co, Eric Lam’s newsletter, and get insights for your own entrepreneurial journey.

🤖 A better way to use Buffer's AI Assistant

OpenAI added a “custom instructions” feature to ChatGPT that reminded me about Buffer's “Generate Ideas” button. This function lives in your Create tab and can be a powerful tool. Here’s some guidance on answering the questions:

1. What is your business about?

• Be Specific: Instead of just saying "clothing," specify "sustainable activewear for women."
• Highlight your unique selling points (USPs): If your business has a unique angle, mention it. For instance, "handcrafted wooden toys" rather than just "toys."
• Consider keywords: Think about the terms people might use to search for your business. This can help the AI generate ideas that are SEO-friendly.

2. What is your target audience?

• Demographics: Age, gender, location, occupation, etc. For example, "women aged 25-35 in urban areas."
• Psychographics: Interests, behaviors, values, etc. For instance, "eco-conscious individuals interested in sustainable living."
• Pain points & needs: Think about what problems your product/service solves for them. "Parents looking for educational toys for their toddlers" or "runners seeking durable and comfortable shoes."

Here's the prompt in action

I’ve included a link to get the prompt automatically in Buffer below, but it will only populate in a new Idea. You’ll need to fill out your answers to the template, then copy-paste them to the relevant fields. Remember to save it so you can use it whenever you’re stumped for ideas!

Let us know how it goes — tag us @buffer anywhere on social media!

We’re testing the new sections and would love your feedback on the experience here!

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

Wondering what type of post performs best for your account, how often you should post, and when’s the best day/time to post? Check out the Answers tab in your Buffer Analytics dashboard! I love using this tool to help set up the posting times in my Buffer queue.

But remember — the timing of your posts is just a small part of your content’s success. Make sure you’re sharing quality content — that’s the main thing that will help your posts succeed!

📣 What's happening in social?

YouTube adds several new features to offer a more TikTok-like experience; LinkedIn tests a new AI-powered ‘LinkedIn Coach’ to guide your usage; Twitter Spaces now lets you speak via desktop/laptop; Legal risks rise as brands use more memes, trending creator sounds on TikTok and Instagram.

Get these updates and more here!

Thanks for reading! 💟

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