🗞 What's New: Switch your AI from B2C to B2B

How can you make your AI product stand out?

• Make it B2B. B2B AI products have a different barrier to entry. Businesses are looking for long-term stability, integration, and support.
• MrBeast drives millions of clicks on his videos, and it's not just through his subs. He uses visual storytelling, smiles, and eye contact to draw people in.
• $685K ARR and 50K+ subscribers. Emanuel Cinca's daily marketing newsletter grew largely through collaborations with bigger newsletters.

Unreliable freelancers and expensive agencies? There’s another option for indie hackers. 383 Studio is Design-as-a -Service. You get on-demand design services with unlimited revisions, for a single fixed cost. #ad

Want to grow your business? Try running a promo in the Indie Hackers newsletter to get in front of 80,000+ founders.

by Mac

The AI market is already over-saturated, and founders are struggling to make their AI products stand out. Here's your problem: You’re building AI for B2C. Consider switching to B2B!

Why?

According to Forbes, 60% of businesses believe that AI can help them in the long run.

In B2B, providing value isn’t centered around the speed and accuracy of your product. The barrier to entry is not the tech advancement of your product, but being a trustworthy long-term service that businesses can depend on.

Honing in on B2B

Here’s what businesses are looking for:

1. Long-term stability:

Businesses tend to opt for reliable products that can perform routine functions. They need their systems to be operational at all times, so prioritizing stability in your software and marketing is the key to winning enterprise hearts.

Create Uptime reports and knowledge bases to showcase your transparency and dedication to keeping businesses updated.

2. Integration:

Your AI product needs to be able to smoothly integrate into their existing ecosystem.

Offer it as an app or plugin for B2B platforms, or figure out how you can streamline it into existing business operations.

3. Support:

Premium support in B2C is seen as a luxury, whereas in B2B, it's a necessity. While consumers may have the time to tinker with your AI software and become pros, businesses require prompt solutions when they get stuck. They often want a one-on-one support experience, like:

• 24/7 live chat support.
• A detailed knowledge base and tutorials.
• Personalized training.

4. Teams:

Businesses often operate in teams, and communicating efficiently with other team members is essential for getting things done.

Creating AI-powered features to support teams is a great value proposition for B2B.

5. Technology:

Once you have assured businesses that you can do the basic functionalities at a high level, showing off your additional and upcoming innovations is the icing on the cake.

Since businesses plan to be with you for a long time, they’re effectively one of your largest stakeholders. So, they want to see you as a company constantly pushing the limits, creating more solutions in your current niche, and covering more parts of the market.

Marketing methods

Here's a few ways to get in touch with businesses (ranked most to least effective):

AI directories:

• FindAITools.
• Futurepedia.
• TheresAnAIForThat.

Social media:

• X: DMs, replies.
• LinkedIn Premium.

Paid ads:

• Sponsor YouTube videos.
• Google PPC Ads.
• Facebook Ads.

Discuss this story.

from the Growth Trends newsletter

🌟 TikTok branding basics.

👀 What actually goes into a startup acquisition.

💀 WeWork is probably dead (for real, this time).

🏖 50 clever, effective out-of-office email ideas.

📋 Define your company's core values using these guides and templates.

Check out Growth Trends for more curated news items focused on user acquisition and new product ideas.

by Craig Barber

Want to know how MrBeast drives millions of clicks on his videos? No, it’s not just from activating his subscriber base!

tl;dr

MrBeast consistently uses three proven methods to skyrocket clicks on his video thumbnails:

1. Visual storytelling.
2. A smiling or shocked person.
3. Eye contact.

Visuals

Visual storytelling has been used in marketing for years. Think before and after photos in gyms.

MrBeast leans heavily into visuals. Every video thumbnail tells a story using imagery, text, and graphics:

Shock factor

Smiles have been proven to engage others. MrBeast's headshot always features him smiling or looking shocked:

The eyes have it

Making eye contact with people pulls them in. MrBeast is always making direct eye contact with the camera, and is sometimes wide-eyed:

Implementation

You can use these methods to increase conversions on your landing page!

Loads of brands already do:

For more on optimizing your landing page for more sales, get your free chapter of my new playbook here!

Discuss this story.

from the Marketing Examples newsletter

Features and benefits pattern:

1. Lead with benefit: “Goodbye, greenscreen...”
2. Old way: “...used to require complex...”
3. New way: “With Unscreen, you can...”

Subscribe to Marketing Examples for more short, sweet, practical marketing tips.

from the Growth & Founder Opportunities newsletter

Emanuel Cinca is the founder of Stacked Marketer, a daily marketing newsletter with over 50K subscribers. The newsletter has hit $685K ARR, and its revenue is publicly reported.

From zero to 1K

This is what I did when starting out:

• Talk to friends and industry acquaintances.
• Show them what I’m writing, and ask for their feedback.
• Implement their feedback to improve the newsletter.
• Show them how I have implemented their feedback.
• Ask them if this is something their audience would like.

Once your content is high-quality, also consider a referral program.

From 1K to 10K

Start adding more channels for the newsletter’s growth:

• A referral program is a must at this stage.
• Organize collaborations with bigger newsletters.
• Use SparkLoop’s Partner Network.
• Consider paid social.

From 10K to 50K+

Now is the time to double down on the most important channels. Once monetization is secured, implement:

• More collaborations with even bigger newsletters.
• Paid social, with careful engagement analysis to grow with the right kind of subscribers.
• SparkLoop’s Partner Network with a bigger budget, along with engagement analysis.
• Newsletter ads, if the price is right.

There are currently way more publishers looking to promote than budget available, so if you have the budget and a broad enough topic, 10K+ new subs per month should be possible!

Discuss this story, or subscribe to Growth & Founder Opportunities for more.

by Tweetmaster Flex

I post the tweets indie hackers share the most. Here's today's pick:

Forward it to a friend, and let them know they can subscribe here.

Also, you can submit a section for us to include in a future newsletter.

Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Mac, Darko, Craig Barber, and Harry Dry for contributing posts. —Channing