The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼
A fun email for Friday. I hope you enjoy!

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Edition: Friday, August 18th, 2023

🎤 Listen to this email here:

Swipe:

The next David Ogilvy cleary lives in India, checkout this solid copywriting 😂😂

Wisdom:

What do you think is a better pricing structure?

• Monthly payments?
-or-
• Yearly payments?

There’s clearly pro’s and con’s to each one:

My personal thought is that both of them work together. We often see people “dip their toe in the water” with a monthly payment, then upgrade to yearly payment to save money.

What’s been YOUR experience with monthly vs yearly pricing?

Interesting:

I love different ways of “showing data” and I’ve never seen this style before.

It shows the movement in size of different economies over 20 years. It displays less information than a traditional line graph, but DOES show information easier and more attractively.

Picture:

Our friend built a cold plunge and sauna setup....and she was out of town for a few weeks, so me and a buddy have been jumping the fence to use it all the time.

She sent us footage of us breaking in...it's like the Burglar Olympics 😂

Who do you think won??

• I jumped the fence slower, but opened the gate faster.
• Sam jumped over faster, but opened the gate slower.

Tough decision 🤔

Essay:

Using images to display info is often much better than trying to explain with words!

The best combo is using an image to convey the initial concept, then using copy to back it up or tell stories.

For example this image of "inflation" visualized:

Explain "unbundling" is easily conveyed in this graphic showing the unbundling of Excel Spreadsheets:

Or what about this classic image of unbundling Craigslist:

Imagery works especially well in health. Checkout this image which educates you on calories in one glance. A chart like this is what made me realize how bad some foods were compared to others:

This image visually shows how people who take notes move faster towards wisdom than someone who reads-and-forgets:

And ultimately if you can't use a good visual, then use an analogy like this!

Moral of the story: I think good copywriters should also know how to make images!

Splurge:

This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).

Normally people don’t care how something works, but this mechanism was so unique and interesting looking it because the main highlight of this print ad: