FinTech Weekly - 🔓Growth: Tech & Tales - Issue #430

The business methods and tools we adopted during the pandemic proved so convenient that they have become permanent fixtures. Eileen Dignen, the Global Head of Payments for Corporate Client Banking at JP Morgan, stated in an interview that enterprises collaborating with banks can access innovative payment methods. These methods are the result of solutions that have challenged traditional competitive norms.

In this case study we look at how Tilled uses content marketing to get 75% of leads inbound along with a 59% close rate -- all with content marketing.

Blockchain technology represents growth and inclusion. While it can address the challenges faced by developing countries, the right approach to regulatory frameworks is essential.

South Africa's leading fintech company, Lula, has undergone a rebranding process, marking a significant milestone in its history. But there's more: its emphasis on SMEs has led to the creation of new business banking accounts.

Despite the popularity of cryptocurrencies, their practical use cases remain limited. Kima, a fintech company based in Tel Aviv, aims to bridge this gap with a protocol that facilitates seamless crypto-fiat interactions.

Some companies may be skeptical that content can drive extraordinary results. However, the story we're about to share might change their perspective. In this issue of FinTech Weekly, we feature a story published by Mint Studios about Tilled, a B2B payment facilitation company founded by Caleb Avery. With a strategy anchored in content marketing, they secured 75% inbound leads and a 59% conversion rate.

Every business seeks ways to harness AI to enhance their performance. Generative artificial intelligence boasts myriad applications, including in financial services. Marqeta, a fintech company, has successfully leveraged AI to bolster its operations. Through Marqeta Docs AI, they utilize artificial intelligence for personalization, risk reduction, improved customer service, and expanded credit equity for consumers.

Businesses within the same sector can have varying performances, but what drives these differences? In this story, TechCrunch examines the performance of two payment companies: dLocal and Adyen.