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• We have a lot to learn from the marketers behind Nintendo.
• Death of finsta? Instagram is testing out the option to limit feed post audiences to close friends.

Tuesday: To craft a successful keyword strategy, carefully consider these three data points: volume, difficulty, and intent. Here’s some best practices for each from Search Engine Land.

Wednesday: John Sabine is the social director for Merriam-Webster, a brand known for lightly roasting cultural moments on social media with linguistic wit. Here’s what we learned from a recent interview with the man behind the dictionary.

Sandra asked, “Where do you go to find the latest benchmarks for platforms?”

Bobbie asked, “Who is your favorite influencer marketing pro that I should be following?”

Sam asked, “Do you all put full utms including utm_medium on each of your sitelinks?”

Kelly asked, “How do I remove my access to old pages from my Facebook profile?”

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Your feedback will inform our upcoming webinar, GA4 Like a Pro: Build Confidence in The New Age of Analytics on September 20 at 1 p.m. EST with Steve Lamar, founder of Really Good Data.

Ingredients

• ½ cup water
• ½ cup honey
• 6 sprigs rosemary
• 1 liter unfiltered apple juice
• ⅔ cup whiskey
• 4 cups ice
• Lemon slices for garnish

Steps

1. Heat the water and honey over a low heat, stirring until the honey dissolves. Remove from the heat, add rosemary sprigs and set aside to cool completely.
2. In a large pitcher or jug, combine the rosemary simple syrup, apple juice, and whiskey. Stir to combine. Fill the glasses with ice and pour over the cocktail. Serve with a lemon slice.

Recipe by Sidewalk Shoes

Answer: #foodporn is free game on Instagram.

That said—as benign as they may seem—you should avoid #adulting, #killingit, #beautyblogger, and this entire list of banned hashtags.