Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.
full tilt
6 Time-Saving, Idea-Inspiring Tools
Running a content business takes time. Minutes or even hours slip by as you’re working on mundane and necessary tasks to build the operation.
But with some tech and AI help, you can take back some of that precious time. These free browser extensions – some of which have apps or desktop versions – can help. I’ve tested each one to ensure it can help with creating, researching, or managing your day-to-day work as a content creator. Ratings are based on a five-point scale and come from their Chrome extension page.
Rating: 4.7 (5M users) Loom’s screen recorder, which has a Chrome extension, lets you record yourself while recording your screen. You can create quick tutorials and record instructions. It also comes in handy when pitching to a prospect to demo how you can help them.
Key features:
Create tutorial videos for YouTube and Instagram by recording your screen.
Record both your screen and webcam at the same time.
Generates a shareable link as soon as the video is recorded.
Provides analytics to understand how the audience engagement.
Allow viewers to react and leave comments on your videos.
Rating: 3.9 (100K users) Research is an underrated yet essential part of a content business. Scraper allows you to collect data from web pages and compile it into a spreadsheet.
It is quite useful when you have to extract subheadings from a webpage or collect user queries from Quora. It enables you to collect lots of information quite fast and saves hours of extra work.
Key features:
Scrapes data after you select what you want to extract for your research.
Exports data into a CSV file.
Schedules scrapes to automate data-extraction tasks.
Rating: 4.7 (2M users) Evernote Web Clipper, which has a Chrome extension, lets you save important things you find on the internet. It also allows you to organize that content to make it readily available. You can save articles, PDFs, and web pages. You create separate folders with custom titles and notebooks for multiple topics.
Key features:
Saves articles, selected text, URLs, and images for improved research and inspiration.
Lets you highlight, add notes, and add annotations to the saved content to expedite the content creation process later.
Stores clips on the cloud, making it accessible from any device with the Evernote app.
Rating: 4.6 (500K+ users) Keyword Surfer, which includes a Chrome extension, eliminates the guesswork in keyword selection. It also enables basic competitor research by showing the traffic domains on the search results received with the number of words on that web page.
Surfer provides keyword ideas based on the keyword you input in Google search. It also provides keyword volume and overlap percentage.
Key features:
Generates keyword ideas based on your Google search to inform your content planning.
Provides traffic insights for the domains ranking for search results.
Shares monthly search volume for suggested keywords.
Identifies the percentage of keyword overlap between domains.
Rating: 4.9 (90K users) ChatSonic, which includes a desktop version, is an AI assistant by Writesonic. It is like ChatGPT, but its model is not limited to replying with information from 2021 or earlier. ChatSonic can even generate AI images.
Key features:
Generates ideas based on the latest trends and events.
Summarizes lengthy emails, posts, and email threads.
Saves time by promptly replying to emails automatically.
Rating: 4.5 (50K+ users) As the name suggests, Tweet Hunter X (formerly known as Twemex) helps you hunt for the best-performing tweets to study and learn. It can help you understand tone, style, hooks, and content structure on the X platform.
Key features:
Identify top-performing tweets based on hashtags and keywords.
See the best tweets of your competitors to gain insights.
Don’t download every app or extension, as too many can slow down your computer. Pick the ones that will best support you and your business, and enjoy the time you gain.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos, and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – with features like live streaming, webinars, local recordings, screen sharing, and more, StreamYard makes it simple to get professional and polished content every time.
Keep learning: When starting Creator Alchemy, Corey learned through trial and error. He had the mindset to keep going because he knew he could figure it out.
Don’t waste time: Time is someone’s most valuable resource. Make every piece of content, course, or offer worth your audience’s time.
Rely on yourself: Corey found coaching clients to be a more reliable and profitable primary revenue stream than third-party platforms that could change their algorithms.
Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.
things to know
Money
Research tool: Want to know if a brand has partnered with another creator? LinkedIn’s new brand partnerships search feature can help. It inventories any posts with the brand partnership label. (Lindsey Gamble) Tilt Take:This tool can be helpful for creators exploring sponsored content and other brand partner opportunities.
More than a few bucks: Publishing an article on Medium generates a little revenue, but it also generates something more important – newsletter subscribers – driving engagement and brand partner earnings higher as they continue to receive your content. (Newsletter Alchemy) Tilt Take:In the creator world, the long-term strategy is building an audience you own. And if you make a little money in the process, that’s a nice bonus.
Audiences
Real Reels: Instagram’s head says half of the time spent on the platform goes to viewing Reels. (Adam Mosseri; h/t Guillem Puche) Tilt Take:If your audience is on Instagram, think Reels first (or at least test them first.)
Tilt help: If you’re an author or other creator interested in nailing down your content tilt, check out Wattpad’s list of genres. They range from action/adventure to vampire and werewolf. (Wattpad) Tilt Take:Yes, vampire and werewolf are so popular and distinct they merit their own genres.
Tech and Tools
X shift: Advice on how to navigate X’s new algorithm shift? Post more regularly. This creator says he went from two times per day to four times per day to reach more people across more time zones. He also found tweets that stopped getting traction after a day are now picking up steam then. (Justin Welsh) Tilt Take:Testing and publishing consistently are two must-dos in content creation.
Let’s talk: Patreon added an in-app feature for creators to dedicate space to interact with their fans. They can set up to four chats and restrict access based on subscriber tiers. (The Verge) Tilt Take: We like the tier option. Subscribers may up their membership if they can gain direct contact with the creator. Just make sure to participate.
And Finally
Growing economy: A Stripe study of 50 creator platforms found they have onboarded over 1M creators and paid out $25B in earnings – that’s a big jump from 2021 (668K creators and $10B in payouts). (Stripe) Tilt Take:That’s a lot of money, but it averages just $2.5K per creator. Given some creators earn millions, that’s a lot who earn nothing on those platforms.
Bad headline: 100 Reasons Why (the Creator Economy’s) About To Explode included these two: creator-back businesses outperform traditional ones and brands moving away from low-conversion ads to creator sponsors. (AIFastCash) Tilt Take:We’re all for positivity on the creator economy. But this article fails on many levels, starting with it only includes 14 reasons. It seems like it was written by an AI tool and published without any human review.
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