Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calend…
Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has held leadership roles at Twitter (Head of Product for Creation and Conversation), Calendly (CPO), and Atlassian (Head of Product for communication tools). He is well-known for bringing a product-led-growth (PLG) mindset to the companies he joins. Additionally, Oji mentors startups, is a Managing Partner at the Kernel Fund, and writes online about product management. In this episode, we discuss: • Oji’s “Where to Fish to Land a Unicorn” and “Zone of Benefit” frameworks • Why you need to find the “sharpest” problem • How to operationalize continuous customer discovery • Tips on optimizing onboarding flows • Freemium vs. gated offerings in PLG • Tactical strategies for making your product more viral • The concept of “forest time” and how it can provide clarity in your work Listen now on Apple, Spotify, Google, Overcast, and YouTube. Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today’s transcript will be live by 8 a.m. PT. Where to find Oji Udezue: • Twitter/X: https://twitter.com/ojiudezue • LinkedIn: https://www.linkedin.com/in/ojiudezue/ • Substack: https://substack.com/@ojiudezue Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter/X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Oji’s background (03:38) Oji’s “Where to Fish to Land a Unicorn” framework (05:26) Workflow quadrants (09:30) How product people can push frequency (12:28) Oji’s “Zone of Benefit” framework (14:49) How to find your ICPs (15:33) ICPs at Twitter (20:20) Oji’s philosophy on frameworks (22:31) Oji’s upcoming book (24:34) An explanation of “sharp problems” (28:31) Signs your problem is “sharp enough” (31:17) Discovery vs. continuous conversations (35:08) Customer listening (38:31) Onboarding fundamentals (43:49) Activated user milestones (45:47) The power of network effects (50:15) An explanation of virality and how to increase it (56:32) How to use “forest time” to zoom out and see problems in a new way (1:00:53) Lessons from Oji’s time at Bridgewater Associates (1:05:07) Why R&D teams need a larger system beyond Agile and design (1:06:57) Lightning round Referenced: • Where to fish to land a unicorn: https://ojiudezue.medium.com/where-to-fish-to-land-a-unicorn-in-b2b-saas-9bc93c96152c • Coda: https://coda.io/ • Atlassian: https://www.atlassian.com/ • Finding high-frequency customers (use cases): https://ojiudezue.medium.com/finding-high-frequency-customers-use-cases-53773a753bb5 • Evernote: https://evernote.com/ • Industry PM conference: https://www.industryconference.com/ • Typeform: https://www.typeform.com/ • Build better products with continuous product discovery | Teresa Torres: https://www.lennyspodcast.com/videos/build-better-products-with-continuous-product-discovery-teresa-torres/ • Pendo: https://www.pendo.io/ • Amplitude: https://amplitude.com/ • Dan Hockenmaier on Twitter: https://twitter.com/danhockenmaier • Seth Godin’s blog: https://seths.blog/ • A key ritual: Forest time: https://ojiudezue.substack.com/p/a-key-ritual-forest-time • Principles: https://www.principles.com/ • Dot Collector: https://principlesus.com/dot-collector-real-time-feedback/ • The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers: https://www.amazon.com/Halo-Effect-Business-Delusions-Managers/dp/1476784035/ • Dune: https://www.amazon.com/Dune-Penguin-Galaxy-Frank-Herbert/dp/0143111582 • Foundation: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573 • Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3 • Unlox: https://unlox.it/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed. You're currently a free subscriber to Lenny's Newsletter. For the full experience, upgrade your subscription. |
Older messages
How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)
Sunday, September 17, 2023
Listen now (109 mins) | Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech
A guide for finding product-market fit
Tuesday, September 12, 2023
Part five of my seven-part series on kickstarting and scaling a B2B business
500,000
Monday, September 11, 2023
Ten lessons learned from building this newsletter
When enough is enough | Andy Johns (ex-FB, Twitter, Quora)
Sunday, September 10, 2023
Listen now (87 mins) | Brought to you by Mercury—the powerful and intuitive way for ambitious companies to bank | Coda—Meet the evolution of docs | Miro—A collaborative visual platform where your best
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
Thursday, September 7, 2023
Listen now (91 mins) | Brought to you by Vanta—Automate compliance. Simplify security | Mixpanel—Event analytics that everyone can trust, use, and afford | AssemblyAI—Production-ready AI models to
You Might Also Like
Let's talk about E-S-G
Friday, September 20, 2024
Plus: The French billionaire upping his tech investments; latest deals View in browser Silo flagship Good morning there, Yesterday at one of London's central schmoozing spots a couple hundred
🗞 What's New: YouTube just launched Hype to help small creators get discovered
Thursday, September 19, 2024
Also: Running newsletter ads!
SaaSHub Weekly - Sep 19
Thursday, September 19, 2024
SaaSHub Weekly - Sep 19 Featured and useful products Schedul Threads logo Schedul Threads Boost your Threads following, reach monetization status fast and automate your Threads content publishing for
95 new Shopify apps for you 🌟
Thursday, September 19, 2024
New Shopify apps hand-picked for you 🙌 Week 37 Sep 9, 2024 - Sep 16, 2024 New Shopify apps hand-picked for you 🙌 What's New at Shopify? 🌱 New granular staff permissions for Gift cards Improvement ⸱
[SaaS Club] How firing customers built a 7-figure SaaS
Thursday, September 19, 2024
The SaaS Club Newsletter Hey Reader Here's a quick round up of what's been going on at SaaS Club: In this week's newsletter: 🎧 Discover how firing customers fueled SaaS growth 📈 Turn
The MrBeast Guide
Thursday, September 19, 2024
Today's newsletter is brought to you by LCA. We help companies build their future. From new products to websites, apps, and AI solutions. We work with businesses doing $10M-$10B in revenue. We
Writing Software for Robots
Thursday, September 19, 2024
Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. Writing Software for Robots In a few years, most feature flags
KoppieOS, ScrapX, Notch, Magic Inspector, and Entyx
Thursday, September 19, 2024
KoppieOS, where Ai meets Personality. BetaList BetaList Daily Magic Inspector Automate browser testing in natural language KoppieOS KoppieOS, where Ai meets Personality. ScrapX Monitor your competitors
“I’m waiting for the right time”
Thursday, September 19, 2024
Read time: 1 min. 03 sec. "Hey Pat, can I talk to you for a second?" My buddy pulled me aside at a wedding last weekend. I already knew what he wanted to ask... "I really want to do what
Mastering Portfolio Construction
Thursday, September 19, 2024
How to build a strategy that maximizes returns. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏