Startup Stash - Luxe Mama, Tax Back & Tok Search🤱

View this email in your browser
The Nights of Luxe Mama 

Are you a new mother bring home a newborn from the hospital? Brace yourself, it's no walk in the park. You're in for a whirlwind of sleepless nights, round-the-clock caregiving, and a whole lot of mental and physical recovery, often in splendid isolation.

But guess what? A fresh wave of startups is shaking things up by offering posh postnatal care for new parents.    

  • Boram Postnatal Retreat: This swanky joint takes up the ninth floor of the ritzy Langham Hotel in New York City.
  • The Village: Nestled inside the luxurious Fairmont Hotel in San Francisco, it's pure indulgence.
  • Ahma & Co: The newest kid on the block in New York, currently building a waitlist of eager customers (images below).

Think of these plush rooms as a five-star hotel experience, but with some extra pizzazz:

  • Lactation support, wellness checks, and professional nurseries for those moments when you just need a breather.
  • Hangout spots for mingling with fellow parents, because who doesn't want a little adult conversation?
  • Expert advice on everything from breastfeeding to the art of diaper changing.

This isn’t a new thing in other parts of the world. In places like China and South Korea, new moms get a break from work and chores, with plenty of postnatal getaways. 

But here's the catch: these retreats aren’t so accessible in the US. The Village sets you back $950 a night (with a three-night minimum stay), while Boram starts at $900 for the first three nights. 


Show Me The Business 
Source: U.S. Census Bureau, Business Formation Statistics

The pandemic has undeniably ignited the entrepreneurial spirit in America.

In this era of "side hustles," recent data from the US Census Bureau tells an inspiring story. In 2023 alone, approximately 3.1 million new business applications have flooded in, with over 1 million categorized as "high-propensity" applications—those likely to evolve into businesses with employees and comprehensive payroll systems.

This, despite the frequent grumbles about a 20% failure rate for new businesses in their inaugural year, and research highlighting the challenges faced by founders re-entering the job market if their startups falter. 

The message is clear: American entrepreneurs remain undeterred by the inherent risks of launching new ventures — whether it is a little coffee shop around the corner, or an ambitious tech startup. 



Of Wikis And TikTok

TikTok's search results have begun to reflect its evolving usage pattern — i.e. as a search engine. 

The platform has discreetly introduced Wikipedia excerpts within certain search result pages, especially those related to individuals, locations, and events. This strategic move has been officially confirmed by TikTok spokesperson Zachary Kizer.

The Wikipedia feature seamlessly integrates with the in-app search results, neatly positioned alongside relevant videos. By clicking on these snippets, users are redirected corresponding Wikipedia pages.

Meanwhile, Google has acknowledged the evolving landscape in which platforms like TikTok are encroaching on its traditional dominance in the realm of online search. In a statement made last year, Prabhakar Raghavan, the Senior Vice President responsible for search at Google, pointed out that a significant segment of young users, nearly 40%, now favor TikTok or Instagram over Google Maps or Search when looking for restaurants.



The Taxman Comeback

You've probably heard the old adage: Nothing is certain but death and taxes. Well in recent years, one of those certainties has taken a nosedive – especially if you happen to be a millionaire.

Back in 2012, the IRS meticulously reviewed the tax records of around 41,000 individuals raking in over $1 million in earnings. Fast forward to 2019, and that number dwindled to a mere 14,000 receiving the same scrutiny. In 2020, the count dropped even further, hitting a low of 11,331. 

To put it in perspective, the IRS audited just 3.8 tax returns out of every 1,000 in 2022, giving the average Joe or Jane a slim 0.38% chance of becoming the subject of an audit.

But hold on to your receipts, because there's a twist in this tale. The IRS is turning the tables on the wealthiest taxpayers, sounding the alarm that they're coming after 1,600 millionaires who collectively owe at least $250k each in overdue taxes. And they're not kidding around – "dozens" of revenue officers are zeroing in on those millionaires who haven't paid up in full. 

Brace yourselves, the taxman is making a comeback!

Source: TRACIRS | Graphics: Chartr


Shorts ⏳

😵‍💫 Poor Child - Childhood poverty rates in the US more than doubled compared to 2021, according to a report by the Census Bureau.

🥤 Tasting Future - Coca Cola's new limited edition flavor - the Y3000 Cola - is supposed to taste "futuristic". This is what happens when you get AI to create food flavors.  

🫸 Blocking Covid - Threads is currently blocking searches related to covid amid an uptick in infections - calling it "potentially sensitive content". Ummm, lol. 

📛 Not Keeping My Name - 79% of women in the US have taken their husband’s last name, according to a Pew Research survey.

💛 Dating Burnout - Dating apps have seen a decline in user growth in the past few quarters, per a report from Morgan Stanley.

Stash Recommends: Tools to Explore
Flight: A minimalist PHP micro-framework for building RESTful APIs and web applications with simplicity and elegance.

TreengaA task management tool that promotes working on a single task at a time. It was designed for product managers and UX designers.

Delighted: A tool that gathers real feedback from your customers in minutes without the need for any technical knowledge.
 
Twitter
Facebook
LinkedIn
Copyright © 2021 StartupStash, All rights reserved.

Drop us a line:
hello@startupstash.com






This email was sent to you
why did I get this?    unsubscribe from this list    update subscription preferences
StartupStash · Yirmiyahu 43 · Tel Aviv 62747 · Israel

Older messages

Herbie's Got Ears and We've Got Horns 🫎

Tuesday, September 12, 2023

And the big market test View this email in your browser Be A Cowboy, Get Some Horns Remember the popular Gen Z app - BeReal that wanted users to be completely real and unfiltered? Well, now we have the

House First, The Push Back & Vegan What? 🥦

Tuesday, September 5, 2023

And just about sinking under some weight View this email in your browser Sinking Under a 20-pound Weight Sinking under the weight of work or relationships? There's something better out there to get

Town Owners, European Ways & Women Problem 🤫

Tuesday, August 29, 2023

And just another hiring board View this email in your browser The Women Problem in Startups When venture capitalists talk about diversity, they really mean “white women” — at least that's what the

Young Judgement, Acting Busy, Weird Chocolate 🍫

Tuesday, August 22, 2023

And AI's dying novelty View this email in your browser The Weird Thing in Chocolates How would you feel about a plate of mushrooms? No, we don't mean the wild party shrooms. We mean the real,

Loud Deskmates, Rarity Revived, & The Drift 🦄

Tuesday, August 15, 2023

And getting into the smart circle View this email in your browser The Loud Deskmates Ever notice your colleagues chattering endlessly about work, yet results remain scarce? They might be the "loud

You Might Also Like

78 new Shopify apps for you 🌟

Thursday, March 20, 2025

New Shopify apps hand-picked for you 🙌 Week 11 Mar 10, 2025 - Mar 17, 2025 New Shopify apps hand-picked for you 🙌 What's New at Shopify? 🌱 Smart collection "include sub-categories" in

🚀 Big Raises, Meta AI Expansion, Live Webinar and More..

Thursday, March 20, 2025

Inside: a $1.2B VC return, Meta's AI rollout, simplified PPC structures, and AI tools designed to boost growth at scale. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

12 days for the rest of your life

Thursday, March 20, 2025

Lately, I've been seeing a weird trend online. Every time someone posts about a project they built with AI, the replies look something like this: "AI-generated junk." "This won't

Modern Meditations: Robin Hanson

Thursday, March 20, 2025

The economist and futurist on culture drift, fertility decline, and why civilization may be in its "dream time." ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

the AI playbook for industrials

Thursday, March 20, 2025

how industrial giants are deploying and betting on AI Hi there, The AI playbook for industrials is being rewritten. From generative AI-powered robotics to AI-driven clean energy initiatives, companies

📮 You're invited: the top game-changing insights from our sourcing event

Thursday, March 20, 2025

Join the Ecommerce Product Sourcing & Manufacturing Summit Highlights and get the most voted, top-rated sessions on sourcing smarter in 2025. Hey Friend , The results are in. We asked, and

📂 How Michelin sold more tires by redefining fine dining

Thursday, March 20, 2025

Sometimes the best way to sell more is to sell something else entirely. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

SMS automation platform generated $56k

Thursday, March 20, 2025

A recap of this week's updates at Microns and 15 ways to promote your startup. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The secrets to scaling overseas 🌍

Thursday, March 20, 2025

Expanding in APAC? Learn from top founders who've done it. Hi there, Expanding internationally is a huge step—but how do you get it right? Join our upcoming virtual Sifted Talks: Going East: How to

🗞 What's New: Vibe coding has a security problem

Thursday, March 20, 2025

Also: Playbook for a $108k/mo SaaS ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏