Cisco plunks down $28B for data analysis platform Splunk

Thursday, September 21, 2023

In today’s top story, Cisco makes a mega acquisition of Splunk. The $28 billion deal gives Cisco an observability platform that Ron Miller reports “could fit nicely into its security business to help customers better understand security threats, while also helping parse oodles of log data to resolve other problems like helping understand system failures or troubleshoot myriad issues across a broad array of enterprise systems.” Get the scoop.

Meanwhile, over at YouTube, there is a lot going on. Its Shorts features are getting some generative AI love with Dream Screen, there is a new app called YouTube Create and new AI creator tools.

And our Startup Battlefield winner is . . . BioticsAI!!!!

Image Credits: Bloomberg / Getty Images

Watch the Grand Finale of the Fintech Pitch-Off

How to spend your first $10K on paid ads

For his latest TC+ column, growth marketer Jonathan Martinez dug into a topic every startup faces at some point: How to allocate a budget for your first paid marketing campaign.

Starting with a hypothetical $10,000 budget, Martinez answers the following questions:

Which channels should a startup leverage?
How should a budget be created?
Which tests are the most important in the early stages?

“In the early days of your startup, it’s important to be as efficient as possible, not only with this $10K budget, but also with your time,” he writes.

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