• Apple’s marketing is really leaning into the mortality appeal, huh?
• The infamous creator of Fyre Fest is out of jail and planning the second iteration. Take a look at his marketing approach.
• Google has admitted to tweaking ad auctions to meet revenue targets.
• Marketers are overlooking Gen X, according to a new report by Wavemaker.

Monday: Group brainstorming is a difficult dance. We expect a movie montage of whiteboards and breakthroughs, but we often end up with one or two people taking the wheel while the rest of us try to gather and articulate our thoughts. These 5 techniques can help you get the most out of the thinkers on your team.

Tuesday: It’s about time for a refresh on Reels best practices. Here’s the skinny on consistency, hashtags, viral sounds, CTAs, and more.

Wednesday: We’re not saying you don’t know how to pen a world-class headline. But if you’re stumped and out of time, these headline formulas work for a reason.

Thursday: Did you know GA4 has an official (and free) add-on that allows you to transfer data from GA4 to Google Sheets? The GA4 Reports Builder extension lets you customize, collaborate, and visualize your data in a whole new way. Here’s how to get started.

Moira asked, “Social Media Managers! Are we still using branded hashtags?”

Josh asked, “Has Facebook Ads delivery been horrendous the past week or so for anyone else?”

Gracie asked, “Are anyone else’s pages getting absolutely bombarded with spam messages lately?”

Sam asked, “Has anyone used the Instagram Reminder ads?”

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Ingredients

• 2 oz brandy or dark rum
• 4 oz apple cider
• 8 oz chilled champagne Prosecco, or other sparkling wine
• Apple slices for garnish
• 2 tbsp granulated sugar
• 1/2 tsp ground cinnamon

Steps

1. In a shallow bowl, stir together the sugar and cinnamon. In a separate shallow bowl, pour a few tablespoons of apple cider. Wet the edges of the glasses in the apple cider, then tap the wet edges in the cinnamon and sugar mixture to rim.
2. Pour 1 ounce of brandy or rum and 2 ounces apple cider in each glass. Top with 4 ounces champagne. Enjoy immediately, garnished with apple slices as desired.

Recipe by Well Plated

Answer: Fall Harvest Latte.

Cute, but FHL doesn’t quite roll of the tongue like PSL.