Marketing Examined - 🔍 The short-form playbook you need

Today: Short-form video seems like a black hole you'll never figure out. 30 Days from now: You'll have a grasp on short-form video, be confident in your skills, and be on the way to building an audience.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hey hey, it’s Alex.

Last week we launched Cut30 and over 40+ people signed up and are ready to learn short-form video. Hell yeah.

I spent 90% of my career behind the scenes creating short-form video. From content strategies for 9-figure brands to physically being behind a camera and shooting it and editing it myself.

And watched it drive millions in revenue for brands.

And I’ve watched it grow brands from zero to six and seven figures faster than any other medium.

So, it was time for me to shift my focus to creating short-form videos from other brands to my personal brand and Marketing Examined.

And take everything I’ve learned and apply it to myself.

So, I’m ~12 days in, and here’s where we stand:

  • ~1500 new followers

  • 300+ email subscribers

  • 78k accounts reached in the last 30 days

Here’s some of the backend:

No fancy cameras. Just an iPhone. A ring light. Apple notes. Notion. And the playbook I’ve been developing over the last 7 years.

The good part? The next 12 days will be even better.

The great part? I’m sharing everything from the last 7 years with you in Cut30 to fast-track your success.

Alongside Colin Landforce and Oren John who have added ~600k total followers in the last 10 months.

And after these 30 days, you’ll have a grasp on short-form video, be confident in your content, and be on the way to developing a meaningful audience.

But we only have 4 more seats left at $249 before the price increases to $299.

FWIW - This is the cheapest Cut30 will ever be. We’re increasing the price to $400-$500 for the next cohort in November.

Would love for you to join, learn, and grow with me.

Alex G

Learn Short-Form Video

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Older messages

🔍 11 Principles To Create Effective Short Form Content

Saturday, September 23, 2023

The principles I've used to help brands gain ~1M followers. View in browser Hey, hey. It's Alex. When I first got into marketing I started as a content creator. I started an agency called

🔍 How to build a meaningful audience in 30 days

Friday, September 22, 2023

With just your iPhone and Capcut. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔍 $10m/yr Selling Meat Chips?

Thursday, September 21, 2023

Carnivore Snax grew from $200k to $10m+ run rate in ~4 years. Here's what drove it. View in browser What's up y'all? The other week I saw a tweet about a Shopify brand with insane growth.

🔍 How HexClad Became The Rolls-Royce Of Pans

Sunday, September 17, 2023

We're breaking down HexClad, the Rolls-Royce" of pans. How they're growing. And what they're doing that others aren't. View in browser Waddup. Brian here. A few months ago when you

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