The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼

Edition: Friday, September 29th, 2023​
​A fun email for Friday. I hope you enjoy!

* Last Chance: 30% off Copywriting Course w/ code: LEVELUPYEAR​ *

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🎤 Listen to this email here:

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Swipe:

This is the message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create:

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Wisdom:

"The 4% Rule" roughly states you can withdraw 4% of your savings per year for retirement.

There's an easy formula to calculate this:

So if you want to withdraw $100,000/yr, you would need $2.5m in savings:
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$100,000 / 0.04 = $2,500,000

Cool huh!

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Interesting:

People pay money for things that:
- Saves them time.
- Supports a cause.
- Improves their status.
- Teaches them new info.
- Gets them access to info.
- Satisfies a need or desire.
- Solves a specific problem.

Can your biz answer these questions??

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Picture:

There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.

I LOVED mechanical pencils in middle school, so this one hit me!

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Essay:

I was listening to the Danny Miranda Podcast and the guest @justinkan listed out 6 "relationship filters" for finding a partner I've never heard in this particular order:

Filter 1: Is this person attractive?
​Filter 2: Do I want to spend time with this person?
​Filter 3: Does this person fit in with my friends, social group, family.
​Filter 4: Do we have compatible life goals and lives.
​Filter 5: Is this person gonna be a good partner to build a family.
​Filter 6: If we grow in our lives, will we still be compatible in many years.

Thought this was cool! Taken from my Apple Notes doc so many not be verbatim.

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Splurge:

LEARN FROM COPYWRITING COURSE!

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Stick all of this knowledge inside your head, so you know how to market super well for Q4:

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All the biggest "spending events" of the year happen in Q4:
🗓 Halloween: Tuesday, October 31, 2023
​🗓 Thanksgiving: Thursday, November 23, 2023
​🗓 Black Friday: Friday, November 24, 2023
​🗓 Cyber Monday: Monday, November 27, 2023
​🗓 Christmas: Monday, December 25, 2023
​🗓 New Year’s: Sunday, December 31, 2023​

Oh yeah...we even help you implement this knowledge in our forum and Office Hours:

Some results:

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Join this instant and use code LEVELUPYEAR at checkout for 30% off Copywriting Course!

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

​Join Copywriting Course | 1-on-1 Work | Submit Copy For Review​

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