Customer intelligence (CI) is the collection and analysis of patterns within customer data in order to:

• Predict behavior.
• Identify trends and opportunities.
• Improve customer experiences.
• Increase loyalty and satisfaction.

Customer intelligence platforms can collate CRM and ERP data, social and web analytics, email marketing data, and data from other sources. This infrastructure allows marketers to segment customers, identify patterns, analyze predictive analytics, and understand customer behavior and preferences.

Benefits of strategically collecting, analyzing, and executing against CI include:

• More precise segmentation
• Higher engagement
• Competitive advantage
• Insights into product development
• Lower churn
• Personalized customer experience
• Measurable ROI

Check out the Meltwater blog for examples of CI in action.

Curious about the user-tracking technologies a website may be using to get your data? Enter the address of any website into Blacklight and get real-time privacy report and insights on what’s installed, including ad trackers, third-party cookies, screen recording services, keystroke capture technology, and more.

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CW: Gun violence

Sandy Hook Promise has launched a PSA to encourage people to take threats of violence seriously. The 2-minute ad opens with a series of well known comedians making concerning threats during a stand-up routine, while the audience laughs them off. We later find that each “joke” was indeed a real threat from a real school shooter—because 80% of them tell someone about their plans.