Foundr - Learn from my $1.3M mistake

Hi , it’s Gretta.

As you know, I just partnered up with my friends at Foundr to launch the Foundr Mastermind for the first time ever.

This is an exclusive group for serious ecommerce entrepreneurs who are dedicated to getting their business to 7 or 8-figures in the next calendar year.

If you haven’t seen the video I shot with Nathan outlining everything inside this one-of-a-kind program, make sure to check it out here.

In full disclosure, the Foundr Mastermind is not for everyone — and that’s by design. It’s specifically designed for the 10-20% of people reading this who’ve done the “impossible.”

You came up with your idea. You launched your store. You fought through all the mental and emotional obstacles that hold most people back from achieving their goals in life…

And against all odds, you’ve been successful.

Your ecommerce store is actually bringing in customers and making sales consistently.

This is a HUGE deal because it’s not easy.

If you’ve gotten this far and you’ve managed to get your ecommerce business off the ground, I’m going to make an assumption about you…

You’re a very smart person.

To get a business up and running, it takes a certain amount of intelligence, attention to detail and sheer perseverance.

And yet…intelligence and grit isn’t going to be enough to get you to the next level.

Because it doesn’t matter how smart or determined you are.

There will always be things you don’t know.

And there will also be things you don’t know that you don’t know.

These are called the “unknown unknowns.”

Some of these unknowns hit me hard when I was growing my brand Skinny Me Tea to 8-figures several years ago.

I’ll never forget my first million dollar mistake…

In a leap of faith, I invested $1.3 million USD for a bulk order of tea from China. My relationship with the manufacturer had grown so close that I often spent personal time with his family. 

I felt secure in making the purchase. Little did I know how wrong things were about to go.

We stored the precious cargo in our Hong Kong warehouse, then dispatched it to Australia. More than a ton of our tea was held by customs, and the financial clock started ticking. After an agonizing two-week wait, we received our shipment.

Our anticipation turned to horror. 

The tea was completely moldy. And it was full of metal bolts and screws. On sending the batch for testing, our worst fears came true. The tea was infested with e coli.

What a disaster!

A heartbreak of $1.3 million USD, and another $15k just to discard it.

But the real setback? The loss of invaluable time. We had put all our eggs in this basket, sidelining other suppliers. Our operations took a huge hit, as we resorted to manual mixing, desperately trying to fulfill customer orders.

Why am I telling you this business nightmare that’s now ancient history?

Because If I’d had mentorship and a strong community at that time — I would not have made this massive error.

I was impatient. I wanted to get ahead. I thought I knew what I was doing.

But even with all my smarts and ambition, I ended up making decisions that cost me — BIG TIME.

And that’s the power of mentorship: it saves you the PAIN of making mistakes that others have already made.

It allows you to “skip the line” of annoying (and costly) business lessons by tapping into the wisdom of proven entrepreneurs who have already successfully traveled the road that you’re on.

That’s the opportunity that awaits you inside the Foundr Mastermind.

Today, I’m inviting you to apply so that I can share with you everything I WISH I’d known on my journey to 8-figures.

IMPORTANT NOTE: This is not an introductory course to ecommerce. It will require a significant investment. 

Most applicants will not be accepted. It’s for those who are already seeing success, but know they need expert guidance to accomplish their biggest goals.

Here’s who we’re looking for:

     1. Ecommerce Founders: Those at the helm of their venture, eager to break             barriers.
     2. Solid Foundation: A minimum of 6-figure revenue, ready for 7-8 figures.
     3. Goal-Oriented: Driven to construct multi-million dollar momentum.
     4. Collaborative: Ready to both teach and learn.
     5. Committed: Willing to invest in the business to grow it.

We are looking for just 25-30 people.

If this sounds like you, we invite you to submit an application.

I can’t wait to meet you!

Gretta Van Riel

PS — the application will be closing in a few days.

If this email speaks to you, don’t delay.

Apply today.