Morning Brew - ☕ Generally speaking

Dollar General’s evolving marketing strategy.
Advertisement Advertisement
October 06, 2023

Retail Brew

TikTok Shop

Hello, and happy Friday, but maybe not so much for Clorox, which has predicted a significant slump in its quarterly sales and profits, blaming the cyberattack it disclosed in August, which it says is still seriously impacting production. We can only hope the cleaning products maker finds a solution and can…well, clean up the mess.

In today’s edition:

—Erin Cabrey, Katishi Maake, Jeena Sharma

MARKETING

General knowledge

People walk outside a Dollar General store. Scott Olson/Getty Images

Dollar stores have been making headlines recently as cash-strapped consumers increasingly turn to them for essentials amid continually inflated prices.

Ahead of Groceryshop, Retail Brew had scheduled time to chat with Dollar General SVP and CMO Chad Fox, who was in attendance for a panel at the show. Initially, the plan was to discuss Dollar General’s marketing strategy and challenges Fox is facing as a retail marketer (which was still brought up, see below), but an in-depth Bloomberg story detailing a slew of allegations around employee safety and product quality issues was published the night before the interview and brought a different challenge to the forefront.

Before we share some of Fox’s broader marketing insights, we wanted to share his response to the recent headlines and how, in his role, he says he’s working to improve consumer sentiment around store safety and employee treatment.

“I’m going to leave that to our PR team and other people who deal with that on a daily basis,” Fox prefaced. (Dollar General’s PR team told Bloomberg it’s boosting labor to improve these conditions, among other efforts. It declined to comment further to Retail Brew.)

“From my perspective, we need to do a couple of things,” Fox told us. “I’m not going to say that we’re perfect, but the customer is at the center, and the customer does come first, and that’s why we do what we do.”

Keep reading here.—EC

     

PRESENTED BY TIKTOK SHOP

Get your retail party goin’

TikTok Shop

To crush it in the retail space, you gotta nail the shopping experience where it matters most: in shopper’s feeds. Why? Because online feeds are Gen Z’s version of shopping malls, so it’s essential to make sure your brand knows this space inside and out.

But have no fear. Connect your online store to TikTok Shop. This new platform hooks you up with tons of features that’ll help you boost sales. We’re talkin’ shoppable videos, selling opportunities with top-notch creators, and capturing the attention of audiences through TikTok’s discovery engine.

Used by brands like REVOLVE, The Ordinary, and OtterBox, TikTok Shop offers tons of tools to help you ace it, like:

  • streamlined logistics solution
  • a Seller Academy for step-by-step tutorials
  • real-time insights into engagement and sales data

Turn all that scrolling into sales.

STORES

Back and forth

A Rite Aid store viewed from a parking lot. Justin Sullivan/Getty Images

Target has dominated store closure news recently. Its latest move to close nine locations adds to this year’s total of roughly 3,200 retail stores closing their doors.

Here are some of the most recently announced brick-and-mortar closures, in addition to a couple of openings that could signal a shift for retailers attempting to capture new audiences.

Rite Aid

Pharmacy chain Rite Aid announced plans last month to close 25% of its existing locations, roughly 400–500 stores, as part of its bankruptcy negotiations. Pharmacies have struggled in a retail environment that increasingly prioritizes digital transactions and with the evolving nature of how prescription drugs are paid for.

Keep reading here.—KM

     

OPERATIONS

Ain’t about the money

Woman saying the money and rubbing fingers together White Lotus/HBO via Giphy

The holidays are around the corner, and you know what that means…’tis the season for spending—and a new report says we’ll be buying more than last year.

Per Mastercard’s SpendingPulse report, US holiday spending between November 1 and December 24 is predicted to be up 3.7% compared to the same period in 2022.

But it’s not like inflation has had no impact on consumer spend at all. For context, the same report last year predicted consumers would spend 7.1% more than in 2021.

Keep reading here.—JS

     

SWAPPING SKUS

Today’s top retail reads.

Coming up dry: Some nonalcoholic beverage brands want to make “Sober October” a thing. (Modern Retail)

Different rules: Over the past few years, trucking companies have been reporting a shortage of workers, even as some women eager for these jobs accuse trucking companies of refusing to hire them. (the New York Times)

A drinking game: Modelo is increasingly leaving Bud Light in the dust as the US’s best-selling beer as it continues to lure more customers to its brand. (the Wall Street Journal)

Vibe check: Online store lookin’ a li’l dusty? Time for an upgrade. Join TikTok Shop and use shoppable videos, creator collaborations, and qualified traffic to drive your sales through the roof. Get started.*

*A message from our sponsor.

SHARE THE BREW

Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
retailbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP 10% OFF // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2023 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ AI in training

Friday, October 6, 2023

How GitHub is training coders with AI. October 06, 2023 Tech Brew PRESENTED BY Canva It's Friday. Do we have three stories about AI for you today? Yes, we do. But! We're not talkin' bots.

☕ Greased Alaska

Friday, October 6, 2023

Why mortgage rates hit a 23-year high... October 06, 2023 View Online | Sign Up | Shop 10% Off Morning Brew PRESENTED BY Bose Good morning. For all the new managers in the house: Do you dread your 1:1s

📺 Revolutionizing TV Advertising: Learn from Freshpet's CMO

Thursday, October 5, 2023

Join us virtually on October 11th Hey Marketing Brew reader, In today's digital landscape, CTV presents unprecedented opportunities, but it also raises important questions for marketers. How do you

☕ Freshen up

Thursday, October 5, 2023

Clean rooms have moved from buzzword to bottom line. October 05, 2023 Marketing Brew PRESENTED BY Intuit Mailchimp Happy Thursday. BeReal—the app that took off last summer by scorning influencer

☕ Holding down the fort

Thursday, October 5, 2023

Oak + Fort's expansion plans. October 05, 2023 Retail Brew Happy Thursday, everyone. We'd like to take this opportunity to spare a thought for all the AirPod owners who were affected by the

You Might Also Like

What A Day: Trojan horsecrap?

Friday, September 27, 2024

An Independent candidate for Senate in Nebraska is freaking out MAGAworld. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Eric Adams’s Strategy to Hang On

Friday, September 27, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer early and often Eric Adams's Strategy to Hang On Aides and supporters have been working

An urgent message from our CEO

Friday, September 27, 2024

The next time a billionaire sues The Intercept, will we have the resources to defend ourselves? As The Intercept's CEO, it's my job to make sure we have the resources we need to publish

Friday Sales: Under-$50 Madewell Pants and Tons of Kitchen Deals

Friday, September 27, 2024

And some early Prime Day deals. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. Photo-Illustration:

MASTER PLAN BONUS: The Other Memo

Friday, September 27, 2024

Lever Time producer Arjun Singh and investigative journalist David Daley discuss the other memo behind the conservative takeover of the courts. In this exclusive MASTER PLAN bonus episode, Lever Time

Traditional media outlets don't like competing with the Creator Economy

Friday, September 27, 2024

PLUS: Should you be distributing your content over SMS text message? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Open Season

Friday, September 27, 2024

Coming in Hot, Weekend Whats, Feel Good Friday ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

All 32 NFL Teams, Ranked 🏈

Friday, September 27, 2024

View in your browser Twitter Facebook Instagram Share | Subscribe The Ringer September 27, 2024 RIP to Dame Maggie Smith. Movies Getty Images/Ringer illustration Has any famed filmmaker released a four

Don't miss your chance to get a ticket to AWS re:Invent

Friday, September 27, 2024

Learn about the latest generative AI innovations, upgrade your technical toolbox, and network with industry leaders GeekWire is pleased to present this special sponsored message to our Pacific NW

“This hair-removal device saved me from a year of painful bikini waxes”

Friday, September 27, 2024

Zap View in browser The Recommendation Smooth skin, smooth sailing A photo of someone holding a Braun Silk-expert Pro 5 IPL Hair Removal Device on a pink and yellow illustrated background. Illustration