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Today in Tedium: More than 50 years ago, in the span of a career that included a couple of legendary television shows, numerous high-profile tribute ceremonies, friendships with some of Hollywood’s biggest stars, and a couple of presidential inaugurations, George Schlatter created a very mythologized and infamous show, one that was very abruptly cancelled while it was in the middle of its first episode, and that he promised never to return to the airwaves. (Guess which one of those things has been lighting up the internet lately.) Schlatter, a straight-up 94-year-old television legend, noticed this sudden explosion of interest in Turn-On, including in the digital pages of Tedium, and he loves it! Absolutely loves it. And now, he’s doing something about it. Today’s Tedium talks Turn-On with the man who came up with this fascinating thing. — Ernie @ Tedium

(Handout photo)

Why the world needed a show like Turn-On

At the time of Turn-On’s release, Schlatter and his production partner Ed Friendly were riding high from the success of Laugh-In, which introduced Goldie Hawn and Lily Tomlin to the world and itself aggressively played with format.

But Schlatter had already experienced a long, diverse career before that point, having honed his skills on the Vegas strip and worked to bring figures like Judy Garland and Dinah Shore to the small screen. He also served as the Grammy Awards telecast’s first producer.

(His book, titled Still Laughing, is loaded with stories about all of these things, including a tale involving Ronald Reagan serving as the opening act for a bunch of chimpanzees performing in a hallway for nobody. Having now interviewed the guy, his voice carries over pretty well on the printed page.)

But his work up to that point made him realize that there was a need to shift the conversation forward, to shake up existing formats. Turn-On, full of risky experiments with format and visual style, was an attempt to keep up with the times and push the envelope.

“Armed with this new freedom I had because of the enormous success of Laugh-In, I said, ‘Wow. Let’s take it to the nth degree,’ which is what Turn-On did,” he said.

At the time it came out, there was no comparison point for what it was doing. But you can see the roots for it everywhere.

Given the array of entertainment formats we see in the modern day—on YouTube, on TikTok, on Instagram—you get the impression that he saw something that many of us did not by building a show full of quick-hit comedic bits that hit in all directions.

“It captured the shrinking attention span of the young generation, because at that point, everything was pre-digested and fabricated,” he said of Turn-On. “Here came something you could really chew on. And it was exciting. And it was disturbing. And it was fascinating. You didn’t just watch Turn-On; you experienced Turn-On.”

For a time, it seemed like it was going to work—the cast was solid, and so was the concept. Advertisers loved it, and so did ABC.

“When we ran that show for the network and everybody, everybody was excited—they increased the order from 13 to 18,” he said. “And it was that much of a feeling of euphoria, that finally there was a breath of fresh air somebody had opened the window and let air in. And so when it was canceled, you cannot imagine my disappointment.”

It was not meant to be. As pointed out in my original piece, Schlatter emphasizes that the reason Turn-On failed was a single station manager in Cleveland who wanted to keep the status quo.

“Everybody that saw that show loved it, except that one putz in Cleveland who wanted to keep Peyton Place, which was, you know, brain-dead,” he said. “I mean, it was just the same thing, over and over and over.”

Not to belabor the point, but Schlatter has no kind words for this station manager. As he writes in the book:

And although it has been fifty-four years, I never miss an opportunity to make a derogatory remark about this brain-dead, wing nut, Neanderthal, dipstick station manager in Cleveland who killed the show before he had ever seen it. He set innovative television back twenty years. Turn-On aired opposite a brilliant drama that had been highly touted for many weeks, so no one was ready to watch my show anyway, but when this putz went on the air and contacted station managers all over the country telling them how horrible it was, we had no chance.

Schlatter says that the station manager’s campaign seemed to not even be related to the content, but almost entirely about show preference.

“The people who canceled that show had never seen it,” he said. “And it was being canceled as it came across the country.”

Schlatter, who has already seen more than a lifetime’s worth of entertainment through his purview, seemed raring to see someone else try something as risky as Turn-On.

Schlatter contends that repetitive formats are harming the entertainment industry, leading to lost potential to do truly risky things. The WGA strike, which was still going on when we chatted, could be a potential opportunity to see some of television’s more creative minds take Turn-On-type risks.

“What I see is a desert out there of, ‘I want to be different, like everybody else,’” he said. “You know, the strike should hopefully excite writers who don’t have a window to come up with things that don’t need a window. The rebel, the malcontent, the troublemaker, should be encouraged, rather than shut out.”

Some of those experimental minds are out there—Nathan Fielder comes to mind off the top—but too often, they get buried in the sameness of old formats and dull thinking from single-minded executives.

He cited an example of the kind of creative thinking from earlier in his own career. One night in the 1960s, he was at the grocery store, and he ended up looking at a box of sugar-glazed popcorn called Screaming Yellow Zonkers. The packaging had a bunch of well-written jokes on it.

“So I tried to find the guy. And I couldn’t find him,” he says.

Eventually, after much looking, he found the guy—who didn’t believe he was talking to Schlatter at first. (“He hung up on me three times,” Schlatter recalled.) But soon enough, Schlatter flew the writer out to California for a meeting, and that writer, Alan Katz, joined the writing staff of Laugh-In and became a hugely successful writer and producer in his own right.

Presumably, there are people writing on the modern-day equivalents to the snarky box of popcorn, also looking to be noticed by producers and executives willing to look for a new approach.

Ultimately, Schlatter wants to see a shake-up just like the one he tried with Turn-On all those years ago.

“I were 50 years younger, I’d give it a shot—and I may even give it a shot now, at this advanced level of senility,” he said.

Honestly, I hope he does. He may be 94, but he sounded like he was still just getting started.

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Thank you Mr. Schlatter for taking the time to chat with me. This was truly a special opportunity. I can’t wait to see what you do with the Turn-On supercut. Be sure to check out the official premiere of Turn-On when it appears on Monday at 7PM ET on YouTube.

Find this one an interesting read? Share it with a pal! And may you find your next inspired idea on a box of popcorn.