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Product Pricing

Getting your product pricing strategy right. A pricing strategy is a model or method used to establish the best price for a product or service. It helps you choose prices to maximize profits and shareholder value while considering consumer and market demand. With help from product and pricing experts, Louron Pratt discovers the key fundamentals for successfully executing this part of your product strategy. (via Mind the Product) 

How to price your product in 4 steps. A well-thought-out pricing strategy not only reflects the value your product offers to customers but also helps you achieve your revenue goals. Monica Dhiman summarizes factors that influence product pricing. We’ll also walk through a four-step process to help you establish an effective pricing strategy that aligns with your business objectives. (via LogRocket) 

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Are you a Techno-Optimist?
Marc Andreessen, the renowned tech investor and co-founder of Netscape, recently released a compelling manifesto championing techno-optimism. In this text, Andreessen presents the world through the lens of technology as an ultimate force for good. He argues that technology has been a liberating force throughout history, amplifying our human potential, and expanding our choices. With this, he challenges the pervasive narratives of technological dystopia, positioning technology as the antidote to stagnation and offering hope for a future built on abundance and adventure.

For product managers and leaders, this manifesto raises crucial questions: What role do we play in shaping this techno-optimistic future? Are our products aligned with the ethos of amplifying human potential and pushing the boundaries of what's possible? Or are they merely perpetuating the status quo? Andreessen criticizes institutions and systems that have become stagnant, resistant to innovation, or obstructive to progress. In the evolving tech landscape, there's a clarion call for product innovators to lead with courage, drive, and, most importantly, optimism.

But Andreessen's vision is not without its critics. His manifesto also outlines the "enemies" of progress – from bureaucracy and central planning to the precautionary principle and the 'last man' mindset that resists innovation. These points of contention underscore the challenges product leaders face in navigating the intricate maze of stakeholder interests, regulatory environments, and societal expectations.

So, where do you stand, as a product leader? Do you view technology as the ultimate enabler of human potential, as Andreessen suggests? Or are you cautious of unchecked tech proliferation? It's essential for product managers to actively engage with these perspectives and choose where they want to position themselves in this discourse. Your stance will inevitably influence the products you develop, the problems you aim to solve, and the future you hope to build.

They say, “with great power comes great responsibility.” So with all of this – where do you stand?

A definitive guide to SaaS pricing models (with examples). You want a satisfied customer who wants to climb the product ladder with you. However, that’s only doable when your product pricing hits the bull’s eye. If you overprice, you will get an underwhelmed customer who thinks your business isn’t good enough—and if you underprice, the cost of business will kill you. To stay afloat as a SaaS startup, you must know everything about the strategies and the practical SaaS pricing models to price your product correctly. Mandy Schmitz has an eye on the current trends, and a knack for advising SaaS providers, so here’s a rundown of all the current strategies and SaaS pricing models for you. (via The Product Manager) 

Monetizing your product: A guide to pricing strategies and techniques. There are several pricing strategies and techniques that you can use to monetize your product. The strategy and technique you choose will depend on the type of product you are selling, your target market, and your business objectives. Stephen Butts shares some key product pricing strategies and techniques. (via Product Coalition) 

How to price a product: your complete guide. A suitable product selling price is key to your success. If you’re underpriced, not only will you lose money, but customers may view your product as cheap and unreliable. Overpricing your product means you risk pricing yourself out of the market. You need to price your product in such a way that’ll secure your place in the market, satisfy your customers, and give your business scope to thrive and develop. Lawrence Chapman put together a guide to help you calculate the right price. (via Product Marketing Alliance) 

Ready to elevate your Product Management game?

INDUSTRY Virtual is more than just another online conference. This immersive experience on October 26th (starting at 11am EST) promises you over 5 hours packed with insights, networking, and exclusive content tailored to help you build, launch, and scale world-class software products.

💡 Why INDUSTRY Virtual?

• Headlined by legendary product leader, Marty Cagan! His keynote talk and audience Q&A from our in-person experience will be broadcast for all to enjoy and learn from.

• Find your people: Engage with like-minded product people from all over the globe.

• Real World Interactions: Live chat during sessions, 1:1 networking features, direct interactions with many of our keynote speakers – like Oji Udezue and Ezinne Udezue (CPO’s at Typeform and WP Engine, Dan Olsen (the brain behind The Lean Product Playbook) and many others – plus group discussions with other attendees.

• Continuous Learning: Not just a one-day event! Stay connected with attendees post-conference through our dedicated online Member Hub. Plus, enjoy our curated conference notes of all Main Stage talks, available to you along with the recordings immediately after the conference. 

• Value-Added Content: From Roundtable Discussions to Talk Shop Q&As, INDUSTRY goes beyond the ordinary, delivering actionable insights and real-world solutions.

🎟️ LIMITED TIME OFFER: Save $100 if you register by Sunday and use the code WEEKEND! Your ticket grants you:

• Live access to the jam-packed agenda
• Exclusive networking opportunities
• Premium content, including an eBook with notes from keynotes
• Recorded talks, so you never miss a beat
• Live Q&A sessions with industry-leading speakers

Don't let this opportunity slip by. Dive deep into the realms of software Product Management, challenge your beliefs, gain new perspectives, and equip yourself with the tools needed to stand out.

Register now and be part of this game-changing experience!