⚡️ Nintendo of America President on the Future of the Switch

Nintendo
The Inverse Interview
Nintendo of America President on the Future of the Switch, ‘Super Mario Bros. Wonder,’ and More

Video game consoles come and go, but the Nintendo Switch is forever. At least, that’s how it sometimes seems. Six years after its launch, the beloved handheld hybrid is still going strong and on track to sell 15 million devices in 2023. But for Nintendo of America president Doug Bowser, the reason behind the Switch’s lasting power is simple: It’s the games.

“It's still a very unique gaming platform,” Bowser tells Inverse, “And then on top of that is the games, the steady drumbeat of content, whether it's our own first-party games or whether it's games that are brought to us by our publishing partners, big and small, quite honestly. It's allowed us to keep players engaged.”

Just ahead of the release of yet another excellent Switch game with Super Mario Bros. Wonder, Bowser sat down with Inverse to talk about everything from the new Mario game to why Nintendo employees don’t have a union.

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The Inverse Interview
‘Five Nights at Freddy’s Director Reveals the Biggest Challenge of Working With Animatronics

Emma Tammi had never heard of Five Nights at Freddy’s, nor the extensive lore that came with the game, when she signed on to direct Blumhouse’s movie adaptation. But as soon as she learned about the premise — killer animatronic bears come to life and terrorize a pizza restaurant employee — she was all in.

“I thought it was such a brilliant concept and something that was really a no-brainer for a film adaptation,” Tammi tells Inverse in an interview conducted out of New York Comic-Con.

For the animatronic and puppet work in Five Nights at Freddy’s, Tammi and Blumhouse teamed up with Jim Henson’s Creature Shop, who built the life-size versions of Freddy Fazbear and his killer cohorts. Since the story revolved around deadly animatronics, Tammi was determined to make sure they could function and interact with her cast, with minimal CGI. But the fearsome-looking machines came with their own challenges.

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