• A new survey finds that B2B buyers rely on search but don’t trust SaaS companies.
• Check out the pop-up Pepsi 125 Diner in NYC.
• Here’s how the pros behind big brands adapt to the rise and fall of new social media platforms.
• Amazon has introduced AI image generation to spice up your ads.

Monday: Wordstream digs into the 5 most common pitfalls of setting your Google Ads location targeting.

Tuesday: If you want to make a splash, consider alternative strategies—like ambush, undercover, ambient, and experiential marketing.

Wednesday: Advertising Week New York concluded last week, and these are the 7 takeaways re: influencer marketing from Marketing Brew’s Katie Hicks.

Thursday: Decking the halls and overhauling the strategic decks? Here are the key takeaways from the 2023 Deloitte Holiday Retail Survey.

Corine shared: “Looking at a client’s site, the 404 Page is the 4th most visited page. I’m trying to figure out what’s happening.”

Kirsten asked, “Best online platform for sending and tracking corporate e-vites for events?”

Kathy asked, “Just got a notice of price increase for Hootsuite for a single user. What are you all using that makes sense for a solo practitioner?”

Kailey asked, “B2B marketers – are you using LinkedIn newsletters?”

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Ingredients

• 3 cups tonic water
• 1½ cups lemonade
• 1½ cups sparkling water

Steps

1. Combine tonic water, lemonade, and sparkling water in a large pitcher.
2. Chill for at least 1 hour before serving.
3. Serve in clear glasses under a blacklight.

Recipe by Mind Over Munch

Answer: Surrealism

Maybe it’s the “gradual dread fatigue” of a chaotic adolescence, or maybe it’s a maximalist response to the millennial pink minimalism of yesteryear, but there’s no doubt about it: Gen Z loves the surreal.