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Mrs. Dow Jones hates girl math. “It just perpetuates this idea that women are bad with money,” the Instagram personal finance creator, real name Haley Sacks, tells Bustle. It’s not that she is opposed to non-essential spending. It’s the lying that’s a red flag for her. “If you are in control of your finances, it’s not a big deal to treat yourself,” she continues. “Why are we deceiving ourselves?”

Sacks’ demographic is 20-somethings who don’t want tips on budgeting or hidden deals. They want to know how to organize their finances. Sacks’ informational videos are a reminder to stop holding one’s finances at arm’s length.

One of Sacks’ first rules? Friends share salaries with friends. “Here’s the thing: There is an abundance of money,” she says. “One person’s success doesn’t mean that you can’t have success. There’s enough for everyone.”