• Meta’s new partnership with Amazon could be the most significant ad product of the year.
• Instagram dropped some new Reels editing features.
• Copy and paste with a grain of salt. ChatGPT 4 is leading the large language models in hallucinations.
• GA4’s new admin page is meant to streamline tasks for marketers.

Monday: Starting in 2024, Google has new requirements for bulk senders (those who send 5k or more emails to Google accounts per day) to improve deliverability, sender reputation, and engagement.

Tuesday: Got some room in your 2024 budget for old-fashioned networking and professional development? Here are some large-scale, in-personal marketing conferences to put on the calendar.

Wednesday: Use the SPEAR Framework to write killer intros and get your readers to commit to finishing your article.

Thursday: It’s never too late to improve your holiday campaigns. Learn how to capture shoppers’ attention with 5 shopping trends for Black Friday/Cyber Monday.

Christina asked, “Anyone know what platform Anthropologie uses for email?”

Kaitlyn asked, “Does anyone here have experience with advertising on NextDoor?

Jeremy asked, “Does anyone know the current process to create a location tag on Instagram that the public can use to check in at a physical address (IG stories location sticker, location above a static post, etc.)? ”

Answer: Philadelphia. 

The term “Black Friday” originated in Philadelphia in the 1960s, referring to the heavy traffic and chaos that occurred after Thanksgiving.