VP of Marketing at Sparktoro and Adweek Contributor Amanda Natividad shared some unconventional marketing tactics on X:

1. Add friction. Duncan Hines’ boxed cake didn’t always require eggs, but once the brand added a little extra work that made people feel like they achieved something, sales soared.
2. White-glove service. It’s not scalable to give every new customer personal attention and connection. But in the early days, it can make all the difference.
3. Give it away for free. Offering something of value for free, like a real resource, helps people trust and recommend you.
4. Master one channel at a time. If you don’t have the resources to do everything well, do one thing excellently.
5.  Go niche. Get better ROI from a small channel like a niche newsletter.
6. Go easy on em. Remind customers of recurring charges, and don’t pull tricks that frustrate them.
7. Delete, delete, delete. Remove disengaged subscribers from your email list.
8. Freely promote others. It makes you look trustworthy, and it could lead to cool collabs.

The full thread is on X.

Microsoft’s collaboration and task management tool—Microsoft Loop—is finally available to everyone. Is the digital canvas as good as Notion? Not yet. But you won’t have to open Word, Excel, or Google Docs externally to work and co-create. Plus, Loop’s AI CoPilot helps you kickstart and collaborate on projects and refines your ideas with suggestions. Worth a test run if you’re team is already jamming on the Microsoft suite.

Fragrance commercials are genre of their own: luxurious textures, mysterious atmospheres, lyrical dancing, very clean people interacting with natural landscapes.

And now, KFC Spain has thrown a bone in the bucket with “Eau D’uardo,” a unisex fragrance with top, middle, and base notes of fried chicken, served in a drumstick-shaped bottle.