The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼

Edition: Friday, December 1st, 2023​
​A fun email for Friday. I hope you enjoy!​

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🎤 Listen to this email here:

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Swipe:

The CyberTruck buzz reminds me of the iPhone launch:
- Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
- It's so drastically different than the norm it felt like it could take over the world or totally flop.
- At the same time, EVERYONE wanted to see one in person!

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Wisdom:

Was on a phone call with @PaulYacoubian (CEO of Copy AI), he's recently started using a mechanical typewriter more often and found these benefits:

"Each word comes with an effort penalty."

"Everything that's in your brain comes out but with less words and less bloat."

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I do agree that there's something very pure about writing with no electricity. It inspired me to buy a bunch more of these "cow notebooks" to fill up with notes:

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Interesting:

It was ChatGPT's 1st birthday yesterday!

So ChatGPT is only 1 year old....

This reminds me of the dawn of the internet:​
- At first it was fringe and hard to use (GPT-3).
- Then it became pretty good and useful (GPT-4).
- Then it became very easy to use (ChatGPT).
- Then it became SUPER easy with mobile phones it took over the entire world (???).

The future of people working with their brains will become very interesting.

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Picture:

Me and some friends went to a "Game Show Birthday" where you compete on different games:

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I think this video would better explain it:

Cathryn @cathrynlavery Props to @nickgraynews for the editing on this birthday reel. https://twitter.com/nickgraynews/status/1729346942788931728 Nick Gray / How to Make Friends @nickgraynews Happy Birthday to my friend @cathrynlavery She sold over $45,000,000 of icebreaker cards and goal-planning journals via her company BestSelf Tonight her wife Emily planned a surprise game show party with a group of friends featuring @noahkagan, @nevmed, @thesamparr,… https://twitter.com/i/web/status/1729346942788931728 4:36 PM • Nov 28, 2023 0 Retweets 19 Likes Read 2 replies

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It was actually REALLY FUN and highly recommended!

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Essay:

In November 2023 these are the number of accounts reached from each tentacle of Copywriting Course:

• YouTube: 124,000
• CopywritingCourse.com: 87,922
• SwipeFile.com: 42,517
• Instagram: 51,000
• TikTok: 258,000
• Email: 58,650
​• Total: 622,089

I have noticed social media is faaaarrr eclipsing organic SEO.

I'm not 100% sure yet, but I THINK I have a plan to reverse that in 2024 where reliance on social platforms is decreased.

​Our community is so fun and awesome, and I want to expand it (without ruining the good vibe).

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Splurge:

These are better than drugs...

One of my all-time favorite products on the planet are: Soft ear plugs!​
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I use them to sleep every night, and I use them to get deep focused work done.
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I keep a pair in my bedroom, my desk, and my laptop bag.
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I re-use each pair many times but they are essentially disposable.

I can use basically any old ear plugs for a while, but if you wear them all the time some brands hurt your ears. These also block 32 decibels of sound.
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I like this brand because they're "softer" than traditional ear plugs.

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Maybe these would be a cool stocking stuff for someone you know! I use these things every single day and love them :)

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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