Press release staples that should be junked forever

Use these 4 Cs to overcome back-to-the-office resistance | practice | Press release staples that should be junked forever
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December 4, 2023
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Leading the Way
Use these 4 Cs to overcome back-to-the-office resistance
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Employees often resist back-to-the-office mandates because they don't understand the "why" behind the decision and feel their opinions and concerns don't matter, which leadership development expert Karin Hurt writes leaders must correct. "By creating clarity, cultivating connection and curiosity, and creating commitment, you can navigate these tough conversations with more confidence and empathy," Hurt notes.
Full Story: Let's Grow Leaders (12/1) 
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Put it into practice: Get curious about why your team members are resistant to coming back into the office and help them reframe it as an opportunity for career growth and collaboration, Hurt writes. "Remember, the way you communicate can significantly impact how your team receives and reacts to the decision."
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Press release staples that should be junked forever
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Although they have learned to stop wearing pajama bottoms during Zoom calls, corporate communicators can't seem to kick other bad habits, frets Jim Ylisela of Ragan Consulting Group. His list: Poorly written press releases that bury the actual news, cliched photos with props like giant pairs of scissors and quotes that take many words to convey nothing.
Full Story: Ragan (11/27) 
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Put it into practice: Companies get more traction for press releases when they contain actual news, creative photos that stay away from the usual oversized checks and short quotes that focus on feelings, not facts, Ylisela writes. "Inside every crappy quote is a great quote yearning to breathe free."
Make leader development more effective by allowing team members to test out a new role before taking it on permanently, have a solid training plan, clearly spell out their duties and hold the promoting manager responsible for their success, writes Art Petty. "This involves teaching promoting managers how to support and coach their new managers and ensuring that the entire upline chain of managers is evaluated based on their results for this important work," Petty writes.
Full Story: Art Petty (11/27) 
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Put it into practice: C-suite leaders need to be more involved in the selection and training process for those promoted within the organization and regularly assess their operations, Petty notes. "The reality is that managers in the form that fits today's world are critical enablers of success and catalysts for learning and innovation."
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Overcome procrastination and make progress toward your goals by reminding yourself of your long-term goals, networking with those who can help you and developing a plan made up of more immediately achievable tasks to set yourself up for success, writes Camille Preston, the founder and CEO of AIM Leadership. "As you embark on your own path to success, carry with you the knowledge that every setback is a stepping stone, every fear is an opportunity for growth, and every goal is within your reach," Preston writes.
Full Story: Fast Company (tiered subscription model) (11/28) 
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Daily Diversion
Looks like many of us will spend next year eating healthier, according to several prognostications from those in the food business, including downing some camel milk, noshing on fewer processed foods and bellying up for more pickles, cooked cheeses and even, wait for it, Spam. It's not all healthy food, though, with cinnamon sugar, caramelized fruits and espresso martinis on the menu.
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About The Editor
Candace Chellew
Candace Chellew
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There's a line from an old Utopia song that I've always loved because it fits me so well: "Procrastination is my middle name." If you see yourself in that line, Camille Preston's advice can also come in handy.

I find that when I plan out my day, putting those tasks that usually trigger procrastination at the top of my to-do list, they seem to get done quicker than if I skip making a list. I will also ask those around me to remind me of things I may have committed to do for them. (In short, I give them permission to nag me until I do it!)

How do you handle procrastination? Tell me your strategies.

If this newsletter helps you, please tell your colleagues, friends or anyone who can benefit. Forward them this email, or send this link.

What topics do you see in your daily work that I should know about? Do you have praise? Criticism? Drop me a note. And remember to send me photos of your pets, your office and where you spend your time off.
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So give freely of yourself always to your family, your friends, your community, and your country. The world will pay you back many times over.
Sandra Day O'Connor,
lawyer, politician, jurist, first woman on the US Supreme Court
1930-2023
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