The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Brought to you by Sanity—The most customizable content layer to power your growth engine | Vanta—Automate compliance. Simplify security | Wix Studio—The web creation platform built for agencies — Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a senior PM at Walmart Labs, and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India. In this episode, we discuss: Listen now on Apple, Spotify, Overcast, and YouTube. Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today’s transcript will be live by 8 a.m. PT. Where to find Anuj Rathi: • X: https://twitter.com/anujrathi • LinkedIn: https://www.linkedin.com/in/anujrathi1 Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Anuj’s background (04:28) How product differs in India (08:34) When modern product thinking started to gain traction in India (14:01) How Anuj thinks about new-user experiences (15:07) Scott Belsky’s “lazy, vain, and selfish” framework (19:59) Why PMs must understand category consumers (22:30) Anuj’s philosophy on the PM job (23:59) How Anuj applies the working-backwards framework (28:36) The importance of FAQs (30:10) The full-stack PM mindset (33:06) Anuj’s “show don’t tell” framework (36:19) How to use the show-don’t-tell framework (39:14) The impact of using this framework (41:27) Anuj’s “4BB framework” for product strategy (48:59) Contrarian corner (50:49) Anuj’s “framework of 3” for great PMs (52:34) How to develop grit and influence (54:00) Three reasons why leaders fail (56:21) AI corner (57:51) Lessons from building a successful marketplace (1:02:19) How to balance and maintain stability on all sides of a marketplace (1:07:48) Lightning round Referenced: • MakeMyTrip: https://www.makemytrip.com/ • Shaadi.com: https://www.shaadi.com/ • Bharat Matrimony: https://www.bharatmatrimony.com/ • Flipkart: https://www.flipkart.com/ • Ola: https://www.olacabs.com/mobile • Swiggy: https://www.swiggy.com/ • Jio: https://www.jio.com/ • UPI: http://cashlessindia.gov.in/upi.html • The First 15 Seconds, by Scott Belsky: https://medium.com/positiveslope/the-first-15-seconds-9590d7dabc • Jupiter Money: https://jupiter.money/ • How to get better at influence: https://www.lennysnewsletter.com/p/how-to-get-better-at-influence • Working Backwards: https://www.workingbackwards.com/ • Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484 • In Search of Greatness on Prime Video: https://www.amazon.com/Search-Greatness-Wayne-Gretzky/dp/B07P5X99P5 • Team Topologies: Organizing Business and Technology Teams for Fast Flow: https://www.amazon.com/Team-Topologies-Organizing-Business-Technology/dp/1942788819 • Conway’s Law: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi • Taobao: https://world.taobao.com/ • Alibaba: https://offer.alibaba.com/ • Working Backwards: https://www.amazon.com/Working-Backwards-PB/dp/1529033845 • How Brands Grow: What Marketers Don’t Know: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560 • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: https://www.amazon.com/Luxury-Strategy-Break-Marketing-Brands/dp/0749464917 • The Office on Peacock: https://www.peacocktv.com/stream-tv/the-office • Rise: https://www.risescience.com/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed. You're currently a free subscriber to Lenny's Newsletter. For the full experience, upgrade your subscription. |
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