Popular Product Management Videos in 2024

This week, we're sharing some fantastic videos from INDUSTRY: The Product Conference and our live online interview sessions. You've got April Dunford who delivered an insightful talk on marketing tech products, Bob Moesta who spoke about understanding customer needs and struggles for product development, and more! All videos below are filled with practical advice and deep insights, making them essential for anyone in software product management. Enjoy!

Best practices in enterprise product management. Product management has experienced tremendous growth over the last several years, but much of the product advice available is from companies building products for consumers (Business-to-Consumer or B2C). There are important differences between creating B2C products and creating Enterprise products, also known as Business-to-Business or B2B. Product management trainer, author, and speaker Dan Olsen shares relevant advice to deal with the challenges that B2B product managers face. (via Dan Olsen)

The coming 'autonomous teams' backlash and what we can do about it. For every team that goes from building what executives want to build what customers want, there are five more that go from building what executives want to guessing what executives want. In this talk, product leader Matt LeMay addresses the common pitfalls that confront organizations seeking to build empowered and autonomous product teams, why those pitfalls often send executives careening back into command-and-control management, and what we can do about it. (via Matt LeMay)

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The missing channel in omni-channel: Driving customer engagement and loyalty Hear from Patricia Lazatin, former Business Owner at Grab, and Emmanuel Delorme, Head of Product Marketing at Sendbird, as we dive into the transformative power of integrating your customer communication seamlessly within your web and mobile applications, and understand why product leaders are leveraging their apps across the customer journey. WATCH FREE RECORDING​

We recently announced the biggest sale we'll hold all year for our conferences -- up to 40% off of every single one of our conferences in 2024! No code is necessary. No group requirements. The only catch? Prices increase on January 1st -- so register now to take advantage of the best pricing we'll offer for these conferences.

• ​New York Product Conference (New York City): April 18, 2024
• ​European edition of INDUSTRY: The Product Conference (Dublin, Ireland): June 17-19, 2024
• ​Global edition of INDUSTRY: The Product Conference (Cleveland, Ohio): September 23-25, 2024

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Epic Games wins its lawsuit against Google's Play Store. A federal jury found that Google's Play Store violates antitrust laws, deciding a lawsuit filed by Epic Games. For years, Google and Apple have argued that their app stores' rules and restrictions exist to benefit consumers. While resisting the urge to call this an “epic victory”, it is worth watching to see if this decision survives appeal and changes how you can distribute and collect money for your app. What the world needs now is another AI model. Google DeepMind introduced Gemini: its largest and most capable AI model. Gemini is multimodal, which means it can generalize and seamlessly understand, operate across and combine different types of information including text, code, audio, image and video. Google DeepMind claims the model can efficiently run on everything from data centers to mobile devices and is offering three different sizes: Gemini Ultra, Gemini Pro, and Gemini Nano. Keep an eye out to see if those variations resonate with customers. I guess they had to pick something since grande, venti, and trenta were taken. How hard can it be? It’s just ten simple text prompts. Web hosting servicing company Vercel introduced v0, a product that uses AI models to generate code based on simple text prompts. After you submit your prompt, v0 gives you three choices of AI-generated user interfaces. You can choose one and copy and paste its code, or refine it further. It may give your team a head start at creating a new UI for your product. After all, why stop at generative AI when you can have generative UI? Who says importing a CSV has to be difficult? Every software product needs data to provide value. The most common way to import customer data is with CSV files. While CSV files can be an easy way for customers to retrieve existing data, importing them into a new platform is not so trivial. TableFlow is an open-source CSV importer that helps you avoid building this functionality yourself so you can focus on the truly value-added parts of your product.

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The Home Depot ​Product Principal​ Remote | Senior | Full Time | $135k-$240k

The Home Depot ​Associate Product Manager​ Remote | Entry Level | Full Time | $70k-$120k

The Home Depot ​Product Manager​ Remote | Junior | Full Time | $90k-$160k

The Home Depot ​Senior Product Manager​ Remote | Mid-Level | Full Time | $100k-$240k

Building platforms. We had a great small-group session with April Underwood, Managing Director and Co-founder, Adverb Ventures. This session was specifically about what it takes to build product platforms, which is what April's done throughout her career — especially at places like Twitter and Slack. (via April Underwood)

Essential skills of an innovator. How do you see innovation and harness it effectively to make it work? How do people learn, and how can they work more effectively? Every innovator comes across daily problems that they don’t know how to answer or where to even start thinking about the answer. We dig into all of this and more with Bob Moesta, President and CEO of the ReWired Group and one of the early pioneers of the Jobs to be Done framework. (via Bob Moesta )

Demystifying product mindset, sense, and thinking. Product mindset. Product sense. Product thinking. The product advice landscape is awash in vague terms that often hurt more than they help. Aspiring product managers know they need "it", but no one can describe "it". Much advice is heavily rooted in Silicon Valley worldviews and belief systems, making it hard for many people to relate, learn, and apply what they read. John Cutler, Senior Director Product Enablement at Toast, hypothesizes that mindset, sense, and thinking are placeholders for specific skills that you can learn.

Sunrise, Sunset.

The decision to sunset a product or feature often emerges as a critical crossroad. Take, for example, Reddit's recent decision to sunset live chat posts. It may seem like a small feature change to most of us who casually use Reddit. But for the product leader who oversaw that aspect of Reddit’s products… this is a big deal. And kudos to them for making that call if they felt like the time was right.

Sunsetting a feature isn't just about turning it off; it's a strategic decision, deeply rooted in understanding the 'why' behind it. Is the feature underperforming, misaligned with your company's vision, or being replaced by a superior alternative? For Reddit… well… I have no idea. But I bet that it’s one or even all of those things.

So, what do you do to properly consider whether it’s time to sunset a product?

Understanding the impact on your users. Assess whether the change will remove a critical functionality or if it's something users can adapt to. User feedback and data should guide this process. In Reddit's case, their decision likely stemmed from user engagement data, signaling a shift towards more integrated chat experiences.

Communication with your user base is critical during such transitions. It's essential to be transparent about the rationale, the benefits, and the transition process. Reddit’s approach to informing its community about the change and outlining its commitment to improved chat channels demonstrates respect and consideration for its users.

Equally important is having a well-thought-out transition strategy. Ensure there's a roadmap for migrating users to the new solution or phasing out the feature in stages. Reddit’s method of converting existing live chat posts to standard posts is a prime example of a user-friendly approach to phasing out a feature.

We get so excited about product launches – but remember that sunsetting a product is an opportunity to learn and grow. And hopefully – your product set is better overall because of it!

Navigating the AI Era: Ethical Considerations and Redefining the Product Lifecycle

Wednesday, December 20 @ 01:00 PM EST

Join us for a dynamic virtual fireside chat with John Haggerty, a seasoned product leader, as we delve into AI's ethical landscape and lifecycle nuances in product development. This insightful session will highlight the critical ethical and legal considerations pivotal in AI and compare the AI product lifecycle with traditional approaches. Whether you're an experienced product manager or just starting with AI tools, this discussion will equip you with essential insights for navigating the evolving world of AI in product management.