Morning Brew - ☕ All in good funding

The year’s biggest retail funding rounds.
December 15, 2023

Retail Brew

Hello, it’s Friday, and while a little friendly competition is OK when it comes to gift giving, don’t take any cues from Temu and Shein. The two low-cost rivals are embroiled in a lawsuit after Temu accused Shein of “mafia-style intimidation” tactics to ramp up competition. We’ll have to wait and see how that plays out, but might we recommend rock-paper-scissors as a healthier way to settle any holiday disputes?

In today’s edition:

—Erin Cabrey, Katishi Maake, Patrick Kulp

OPERATIONS

Fund while it lasted

Succession Cha-ching Succession/HBO via Giphy

US retail VC deal activity looked a lot different in 2023 than in previous years. The year saw 82 deals which totaled $1.13 billion, per PitchBook data, a significant drop from the 124 deals totaling $2.94 billion last year.

This year’s top five largest funding rounds were not only smaller than recent years, but also represented different retail subcategories. Internet retail has accounted for at least half of all retail VC dollars since 2018, but this year it made up less than 10%, with specialty retail reigning supreme in 2023. And while 2022 and 2021 largely saw grocery and food delivery players take over the top funding spots, those spaces weren’t represented in this year’s top five (though Foxtrot, Boisson, and Buffalo Market did make the top 10).

Keep reading here.—EC

     

FROM THE CREW

How to work with influencers

The Crew

Did you know 69% of creators report that a brand’s relevancy to their audience is a top priority when considering a partnership? Each influencer has a unique voice, perspective, and ability to connect with audiences ranging from niche communities to millions-strong followings. Tapping into these influencers and forging powerful partnerships can be a major boost for your brand.

But creating a beneficial partnership can be challenging, so Marketing Brew created a comprehensive guide to drafting contracts, measuring KPIs, and picking the right influencers to represent your brand. Equip your team with the essential knowledge to venture into this thriving landscape.

Download the guide here.

STORES

Know your worth

Macy’s Macy’s

“New year, new me” could apply to Macy’s 2024 in a very real way.

On Dec. 1, an investor group submitted a $5.8 billion proposal to acquire the department store chain and take it private, the Wall Street Journal reported Monday. Arkhouse Management and Brigade Capital submitted the offer to acquire Macy’s at $21 per share, which in turn boosted the company’s share price 21% after the news broke.

  • As the WSJ noted, the investor group believes Macy’s is undervalued. Its stock price closed at a hair above $17 the Friday before the news broke.
  • Additionally, Macy’s has almost 500 stores in its portfolio and is the owner of Bluemercury, with nearly 160 locations, and Bloomingdales, which has about 30 shops.

Macy’s has had a rough year, and things before that weren’t looking great.

Keep reading here.—KM

     

TECH

AI need to know

A bust statue with the head split open showing a blue brain surrounded by 90s style graphics Just_super/Getty Images

If the hype around generative AI is indeed losing any steam, you wouldn’t know from the lengthy, meandering check-in and lunch lines at the annual AI Summit in New York this week.

Tech execs, academics, and experts descended on the Javits Center for what attendees said was an especially hectic iteration of the conference focused on how businesses are putting the latest AI breakthroughs to use.

The event offered a look into how companies like FedEx, Johnson & Johnson, and Fossil are grappling with large language models (LLMs) and the inherent risks.

Keep reading here on Tech Brew.—PK

     

TOGETHER WITH ZENDESK

Zendesk

It’s personal. When luxury retailer Liberty London wanted to bring its premium, personalized service to its digital channels, it turned to AI—and the experts at Zendesk. Zendesk’s intelligent customer triage helps boost customer satisfaction (and keeps workload down) by routing each issue directly to the correct support team. Check it out.

SWAPPING SKUS

Today’s top retail reads.

Final Countdown: As omnichannel retail and e-commerce picks up, the American department store and big box spaces may be on the way out. (the Wall Street Journal)

Out and about: Outdoor and casual apparel are quickly becoming a big part of everyday wear as brands try to reinvent the wheel in the category. (the Business of Fashion)

Baby, come back: Retailers including Walmart and Amazon are suspending sales of water beads for kids due to safety concerns. (the Associate Press)

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