The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼

Edition: Friday, December 29th, 2023​
​A fun email for Friday. I hope you enjoy!​

🎤 Listen to this email here:

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Swipe:

Easily visualize the caffeine content you’re getting from different drinks with this cool graphic.

**This is generalized data, actual content can greatly vary.

Here's me right now after my coffee 😬

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Wisdom:

Almost everyone who has a blog or YouTube Channel notices the same phenomenon where 3 to 5 articles/videos bring in alllllllll the subscribers:

I think this phenomenon (known as a "Normal Distribution") will be increased in 2024 because of generative AI content.

Quality and Uniqueness will triumph over Quantity and Speed.

The same “Normal Distribution” shows up in almost every area of life:
• Test scores
• Height
• Stock market returns
• Intelligence
• Attractiveness

It also shows up in your customer demographics:
• 68% will be a similar avatar.
• 16% will be skewed left.
• 16% will be skewed right.

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Interesting:

I have to “guard my brain” when trying to do work.

This usually involves: ​
- Putting my phone upside down or far away.
- Turning on a Chrome website blocker (like Focus45).
- Going full-screen to avoid distractions.
- Covering to-do list so don’t get distracted.

Otherwise this is what happens:

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Picture:

I love seeing local flyers like this in the wild because you can turn $2 worth of printing and $2 worth of tape into thousands of eyeballs on your flyers and thousands of dollars in revenue!

I used to have a client who was a Top 3 real estate broker in a mid-sized city.

She then went on a two year tangent trying to become the top broker ONLINE....so she paid a bunch of companies to make websites, do SEO, and all sorts of paid advertising campaigns.

It went nowhere.

Trying to compete online meant she was going against many very-technically-advanced companies like Zillow or RedFin.

I asked her what she did to become one of the top brokers, and her answer was surprising. She said:

I asked why she didn't do this anymore, and she just thought online was the way to go. There was not much thought to it.

After spending around $95,000 on websites and SEO which she knew nothing about, she switched back to doing old-school offline sales by knocking on doors and posting signs.

It worked.

This is why I love old-school advertising like posting signs on poles. It sometimes just triumphs over advanced online campaigns!

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Essay:

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:

• You watch my video –> You pay me a fraction of a cent.
• You read my article –> You pay me a fraction of a cent.

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Pretty simple!

However there’s many limitations to this:

Our payment systems can’t do fractions-of-a-cent transactions efficiently. Sending $0.01 would cost you at least $0.30. That's 30X the cost of the transaction itself!

People also don't wanna click "pay" for every vid/article consumed.

Basically the answer I can see is crypto.

With BTC you can send one-hundred-millionth of a BitCoin (0.00000001 BTC).

The transaction fees will eventually be so small they’ll essentially be “free.”

I sent a test BitCoin Cash transaction and the fee was 0.000019 BCH, or $0.0043.

That means I can send someone 1 Cent USD and the transaction fee wouldn’t even dent the transaction.

Presumably as all these networks become better, faster, cheaper, and more ubiquitous, we’ll be able to see systems where creators get directly paid for their content.

I envision a browser setting that allows you to “Tip The Internet $5 Every Month.”

...it would tally up the content you liked then distribute that $5 to creators:

• $0.03 to Neville
​• $0.45 to Mr. Breast
​• $0.12 to Green Day
​• $0.04 to The New York Times
​• $0.32 to The Joe Rogan Podcast

You could directly support your fav content and barely break a sweat on your budget!

You would be sending maybe fractions of a cent to some creators, but if they make millions of views it could really add up.

I don’t think this is the end-all answer, but it’ll be a new revenue stream for creators in the coming years!

End rant :)

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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