IndieHackers - 🗞 What's New: The ABCs of marketing

Also: Creating an e-book!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

View in browser

Indie Hackers
Improve your copywriting skills to increase sales: - **Always center your user, and remember** that decision making is typically more emotional than logical. What connects users to your product? - **Pro tip for writing an e-book:** Repurpose your exi

Improve your copywriting skills to increase sales:

  • Always center your user, and remember that decision making is typically more emotional than logical. What connects users to your product?
  • Pro tip for writing an e-book: Repurpose your existing content to get to market faster. Use your e-book as a lead magnet, and offer bonuses.
  • $144K ARR in 5 months. Finding the right niche and pricing aggressively were the keys to Arjun Jain's rapid growth.

Want your product seen by nearly 75,000 founders and businesses? Sponsor an issue of the Indie Hackers newsletter. Choose between 3 affordable tiers that can fit almost any budget.

The ABCs of Marketing 🧑‍🏫

COVER IMAGE

by Leandro Genovesi

Here's how to increase your sales by improving your copywriting skills!

The basics

Let's start with the basics. Your writing should be:

  • Clear: Read it out loud. Read it again and again. It must be easy to understand.

  • Concise: Say what's necessary. Get rid of extra words.

  • Aesthetic: Make it look nice. Keep an eye on emotional decision making.

  • Brief: If it's not necessary, reduce your copy.

The ABCs of marketing

  • User-centered content: Always center your users. The user is king; they must be your starting point. Don't build or write it if it isn't needed.

  • Emotional decision making: Logic comes second. First, they buy with their heart, second with their brain, and third with their wallet.

  • Show, don't tell: As an indie hacker, this is probably already second nature to you. Build in public; actions hold more weight than words.

If you do these things, you'll have 80% of the work done. But, as the 80/20 rule suggests, it's only 20% of total revenue!

The other 20%

Now, let's explore the other 20% of the work (the secrets):

  • The art of drawing attention: The more disruptive something is, the more attention it will get. Disruptiveness depends on the context, always. Use it wisely, as it can do more harm than good to brand image if used poorly.

  • Short copy, long copy: Shorter copy will be seen more, but longer copy will earn you more sales. High entry barriers mean more long-term clients.

  • Emotional connection through character flaws: People connect more for the bad than for the good. Use that to your advantage. Every unfavorable aspect that interacts with the hero of your story works.

  • Social influences: Here, take into account aspirational, belonging, and influential groups that interact with your user. Consider the herd mentality. Ideas must be socially accepted. Keep this in mind when crafting your copy.

Discuss this story.

In the News 📰

Photo: In the News

from the Growth Trends newsletter

🔎 X will enable advertisers to target premium subscribers only.

Creating online display ads that work.

🚀 Applications due tomorrow for Launch Academy's impact accelerator. #ad

🛑 Stop obsessing over clickthrough rates.

📝 Facebook's 2024 advertising trends and tips.

📻 Radio shows surprising resilience, even in the rapidly changing media world.

Check out Growth Trends for more curated news items focused on user acquisition and new product ideas.

Trend Alert: E-books 📚

COVER IMAGE

from the Trends.vc newsletter

Problem

You need an easy way to learn from the lives of others and explore new worlds.

Solution

E-books offer an endless library that travels with you wherever you go.

Players

E-books:

E-book tools:

  • Gumroad: Publish and sell e-books.
  • Canva: Design the cover and layout.
  • Hemingway: Check your writing complexity.
  • Ulysses: Focused writing with proofreading and editing assistance.

E-book publishing services:

  • StreetLib: Distribute e-books and audiobooks to worldwide book retailers.
  • Ebook Launch: Edit, design, and format e-books.
  • Pique Publishing: Writing, editing, and design services for e-books.

How to write e-books

  • Repurpose your existing content to get to market faster.

  • Write in public to boost your visibility.

  • Base your book on interviews, taking the guesswork out of what to write. Darko wrote Zero to Users based on interviews with indie hackers.

How to grow e-books

  • Use your e-book as a lead magnet to build an email list.

  • Go on podcasts as a guest to reach new audiences.

  • Work with reading clubs to share your book with book lovers.

How to monetize e-books

  • Use crowdfunding to get early revenue, customers, and feedback.

  • Sell your books on multiple platforms.

  • Add value with bonus resources, like templates, checklists, and more.

Predictions

  • Authors will use AI for help with writing, editing, and visuals.

  • We’ll use AI to chat with books. We’ll be able to ask questions, get summaries, and more. PDF.ai lets you chat with any PDF document. iChatBook lets you ask questions to your e-books.

  • Authors will build paid communities and offer their e-books for free to paid members.

Haters

“There isn't a lot of money to be made with e-books.”

Many authors write books because they want to tell a story, feel fulfilled, or build a legacy. If you want to make money, it's wise to choose another business model.

“Some of the e-books you shared have print versions.”

While this is true, a lot of strategies we shared work for both e-books and physical books.

“E-books are prone to piracy.”

This is true of all digital products.

Links

  1. This E-book Made $500K: The thread for this report.
  2. Writing a Report on E-books: The tweet behind this report.
  3. How to Write a Good Story: Universal elements that all good stories need.
  4. How to Make an E-book: How to write, publish, and market an e-book.

Related reports

Become a Trends Pro Member to get the full report on E-books, or get the next free Trends.vc report here.

Discuss this story, or subscribe to Trends.vc for more.

🔥 Landing Page Hot Tips

COVER IMAGE

by Rob Hope

Strengthen your landing page with these design, development, and conversion tips!

Make it fast.

Not only does Google favor fast websites, but your visitors will be able to decipher your offering more quickly.

Speed through optimization means you’ve probably also tightened security and trimmed the fat.

Subscribe to Rob's One Page Love newsletter for his favorite UI, design, and development finds.

Arjun Jain Hit $144K ARR in Five Months 💰

COVER IMAGE

by James Fleischmann

Arjun Jain started building pre.dev, a software planning and development platform, on August 1. By mid-November, he hit $100K ARR, and he's currently at $144K ARR.

Price aggressively

The key to our growth was aggressive pricing. Regarding pricing, it's definitely better to start too high than too low.

When we first built our product, we thought we would solely focus on founders who were looking to build their MVPs. While there is an abundance of such founders, the likelihood of them using us on a daily basis was low. They were great for getting us one-time build payments, but not the recurring revenue we wanted.

We then decided to reach out to agencies, changing our pitch to lean in on how we could drastically reduce their client onboarding time. This pitch hit well, and inspired us to quickly build out our enterprise interface.

We understood that the value we were offering could be directly measured by the number of hours we were saving our clients each week. We decided to work closely with clients who priced their own time aggressively, and were willing to pay money to save time.

We managed to target clients who publicly listed their minimum rate on Clutch, and found the customers who would benefit from it the most.

On finding the right niche

Work on something you know a lot about, or are happy to learn about. This is a huge boost to productivity, and the pace of innovation.

While it's important to niche down, be sure to also keep an open mind. We decided to reach out to some potential clients who we thought would find our product interesting, but weren't necessarily our ideal customer profile (ICP). This led to specific feature requests that ended up improving our product overall.

Marketing and sales

Our marketing has been purely through sales, outreach, and a few social media posts.

We wanted to get to a point where the product was totally self-serve, and any marketing would directly lead to subscriptions. We just reached that point this week, and will begin a marketing campaign soon.

Here's our outreach process: Once we had a list of agencies from Clutch, we had to find a way to get them on a call with us. The best way we found was to go on their website, fill out a contact form, and be very clear about what we were offering.

We found that the more transparent we were about our offering, the more quality leads we got. Once we completed the call, we sent up a follow-up email instructing them on how to sign up and try out the software. We then followed up with emails continuing the conversation, whether or not they'd signed up.

Build something you'll use internally, even if no one buys it. We lucked out with that!

Discuss this story.

The Tweetmaster's Pick 🐦

Cover image for Tweetmaster's Pick

by Tweetmaster Flex

I post the tweets indie hackers share the most. Here's today's pick:

Enjoy This Newsletter? 🏁

Forward it to a friend, and let them know they can subscribe here.

Also, you can submit a section for us to include in a future newsletter.

Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Leandro Genovesi, Darko, Dru Riley, Rob Hope, and James Fleischmann for contributing posts. —Channing

Indie Hackers | Stripe | 120 Westlake Avenue N, Seattle, Washington 98109 
You're subscribed to the Indie Hackers Newsletter. Click here to unsubscribe.

Older messages

🗞 What's New: Aim, fire, and scan to iterate effectively

Saturday, January 6, 2024

Also: Improving your customer experience! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Leveraging raw content for growth

Thursday, January 4, 2024

Also: Hiring a content writer! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: "A-ha!" moments that changed everything

Tuesday, January 2, 2024

Also: Growing your YouTube channel! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Goal setting frameworks for 2024

Saturday, December 30, 2023

Also: Hiring a marketer! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: How to analyze your competitors

Thursday, December 28, 2023

Also: Digital products! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Final Call: Join and save

Sunday, March 3, 2024

Just $1.36 a day Hi , Tick-tock, the countdown is on! Just a reminder to claim your foundr+ membership deal for our new Social Media Monetization course with Talia Datt. In it, Talia Datt, whose work

What’s 🔥 in Enterprise IT/VC #383

Saturday, March 2, 2024

The short version of what LPs and VCs are thinking - notes from an AGM... ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Imagine having a large following

Saturday, March 2, 2024

on social media Hi , Imagine having the power to reach not just hundreds, but thousands or even millions of folks, all with a few taps on your screen… That's what our newest course Social Media

🗞 What's New: SEO money pages

Saturday, March 2, 2024

Also: YouTube channels! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$8600 MRR with a simple email app

Saturday, March 2, 2024

+ 7 tips for high converting landing pages ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Musk sues Altman, Gates and Zuckerberg attend a pre-wedding bash, and loads of coverage from last night

Saturday, March 2, 2024

View in browser Wow, it's . . .really late suddenly, but we wanted to share with you some of the conversations from last night's stellar StrictlyVC event in LA You'll find these sprinkled

Product Hunt – worth it?

Saturday, March 2, 2024

Remember when... ​ Launching your product on Product Hunt (in the old days) could get you hundreds (or thousands) of new users. In his recent post, Tibo reflected: "When we launched Tweet Hunter

My proven method to reaching 1M monthly visitors

Saturday, March 2, 2024

More visitors = more money ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🤝🏾 Meet up with fellow creators in any of these 15 communities

Saturday, March 2, 2024

Plus, all the top social media tips, news & content ‌ ‌ ‌ Image Hey folks👋🏽 By the time you read this, I'm probably 30000 feet in the air on a flight to Cancun to meet up with the Buffer team.

🚀 LMT Bids $600M To Acquire LLAP

Saturday, March 2, 2024

Plus seven companies announce FY'2023 earnings, Astra's ($ASTR) latest take private offer and more! The latest space investing news and updates. View this email in your browser The Space Scoop