As consumers kick off the new year with health and wellness goals (ranging, often, from doable to completely unrealistic), categories like vitamins and supplements may likely be part of that fresh start.

For vitamin brand OLLY, the C-suite, too, is seeing a shift in the new year, as Bryan Ferschinger, the brand’s new chief revenue officer, is just a month into his gig. He joined OLLY from reservation management system Tock, and has also had an extensive food and beverage industry career, which included VP of marketing for MillerCoors’s Above Premium brands and director of strategic growth and innovation for Wrigley’s US gum portfolio.

OLLY, known for its colorful bottles of gummy supplements, was founded in 2014 and acquired by Unilever in 2019, situated in its Beauty & Wellbeing portfolio alongside brands like Dove and Vaseline. The brand has a wide portfolio of gummies, gels, and capsules addressing issues like mood, sleep, and gut health.

“It’s one of those brands that basically came in and turned a category on its head,” Ferschinger told Retail Brew. “It was much more relatable and approachable with how it came to life and the way that the products are named.”

As he enters the new year in a new role, Ferschinger shared his goals for the brand in 2024.

Keep reading here.—EC

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DoorDash, launched in a Stanford University dorm room by four students in 2013, has a habit of approaching delivery with a growth mindset.

In 2015, to help it gain on competitors including Grubhub and Uber Eats, the company partnered with large restaurant chains, including Wendy’s, Jack in the Box, Taco Bell, and The Cheesecake Factory. By 2019, DoorDash overtook Grubhub to become the biggest food delivery app.

Now the company and its Caviar subsidiary account for 66% of the food-delivery market, according to a recent report from Bloomberg Second Measure. DoorDash CEO Tony Xu recently told the Financial Times that to keep growing, the company has a two-pronged strategy: continue expanding geographically and beyond restaurant delivery.

“The two largest areas of investment are expansion and penetration outside of the US, as well as the same outside of restaurants,” he said.

Keep reading here.—AAN

Measuring the carbon footprint of individual products may be the next step in many companies’ ESG journeys. The European Commission (EC) has proposed legislation that would require companies to publish data on the raw materials, manufacturing, and recyclability of their products in the form of a Digital Product Passport (DPP). DPP regulation would also affect US companies, as the EC intends to apply it to products imported into the EU as well.

The EC expects DPP legislation to come up for approval this year and go into effect in 2026 or 2027. Though the status of the proposed regulations is still uncertain, companies are preparing now. In a recent webinar, Nina Khoury, vice president of strategic operations at apparel company Skims, discussed how her company has begun measuring the carbon footprint of its products.

Keep reading here on CFO Brew.—CV