$700K/year with this weirdly simple tool

PRESENTED BY

Good morning, and happy Sunday.

To make the weekend more enjoyable, we're delighted to share the Starter Story's Sunday Breakfast 🥞 with you.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to motivate you for the week ahead.

You can read it in 2 minutes or less.

Together with Drata:

Customers and investors asking for SOC 2 compliance?

With ready-to-go templates, expert support, and powerful automation, Drata has helped 4,000+ customers achieve compliance fast.

Get a demo today and get 10% off.

And now, let's check this week's stories!

This guy makes $700K/year with this weirdly simple tool

No one thought he could make a living with this silly idea.

But he didn’t care.

Asked a few developer friends to help him create an MVP, and hired a $100/mo SEO contractor to start driving traffic.

The craziest part?

People started asking where they could pay.

That’s when he knew he was onto something.

He’s so glad he didn’t listen to those naysayers.

He quit his job with this side project??

Today, it makes over $15K/mo.

But… how did they grow so much?

By focusing on one main acquisition strategy: evergreen content.

And he breaks down his full playbook in this case study.

This super niche SaaS generates $1.6M/year

And it targets a crazy specific segment: Productized service businesses.

The founder made two incredibly smart decisions:

1. Created something really small at first that provided tons of value.

2. Focused on a small but growing niche.

The result?

The link to his simple tool got shared like crazy around Discord.

Started generating revenue in the first week.

Being early to provide a solution to that emerging type of business created a huge advantage.

Together with Drata

How Startups Get SOC 2 Compliant Fast

Automate the SOC 2 process with the only compliance platform built for startup speed.

Get started in minutes with a pre-built template that maps everything you need for SOC 2. With 120+ integrations, Drata automatically collects compliance documentation for you. And if you have any questions, our support team is available 24/5.

Get a demo to see why 4,000+ startups use Drata to automate their compliance.

Plus, Starter Story readers get 10% off.

He saw a terrible piece of content… then he turned it into a $110K/year biz

It all started when he was invited to be a guest coach in a very expensive bootcamp,... and realized the content was terrible.

So, he decided to start sharing tips and advice on YouTube.

In the beginning, it was a hobby type of thing, but soon videos started to pick up thousands of views.

The next step seemed kinda obvious: Creating a digital product.

People were already asking for it in the comments, so he created an online course to help people land a tech sales job.

After this move, revenue exploded:

8 months -> $5 (Tip)

12 months -> $4,000 (Ads)

24 months -> $110,000 (Course)

These guys turned $972 into a $3.6M/year business

All it took was spotting an opportunity in the market and a TikTok account.

They simply had to adapt an existing product and market it to a different segment.

Ordered the smallest possible test batch.

Published some TikToks, and blew up instantly.

In little over a year, they were making $50K/mo.

Today they rack millions of views in TikTok and generate over $300K/mo.