Morning Brew - ☕ The state of the electric transition

What’s on trend for EVs in 2024?
January 17, 2024

Tech Brew

EnergyX

It’s Wednesday. When it comes to the electric-vehicle market, things remain in flux. Out for 2024? EV rentals. In for 2024? EV leases.

In today’s edition:

Jordyn Grzelewski, Patrick Kulp, Annie Saunders

FUTURE OF TRAVEL

Commitment issues

A man connects an EV to a charging cord. Halfpoint Images/Getty Images

Not ready to pull the trigger on buying an EV? Consider a lease, instead.

EV leases are growing in popularity, driven in part by tightening restrictions on consumer tax credits in the Inflation Reduction Act.

The IRA ushered in a program aimed at boosting consumer adoption of EVs and promoting domestic manufacturing of the vehicles and their components. The program includes a $7,500 tax credit consumers can claim on EV purchases that meet certain pricing, assembly, and sourcing restrictions, among other requirements.

A loophole in the law, however, is spurring interest in leasing EVs. It allows commercial EV purchasers to get the tax credit without meeting some of the IRA requirements; companies can claim the credit and pass on the savings to car shoppers. The loophole remains in place even as more stringent eligibility restrictions on EV purchases go into effect this year.

“Leasing continues to be an attractive option for EV consumers since it’s a loophole to receive the Inflation Reduction Act incentive,” Stephanie Valdez Streaty, director of industry insights for Cox Automotive, said during a recent presentation. “EV leasing increased by 159% from January to the end of the year. This leasing trend should continue because the new IRA rules to incentivize domestic sourcing will disqualify many models that were previously eligible for the full or partial tax incentive.”

Keep reading here.—JG

     

PRESENTED BY ENERGYX

Behind the scenes with the lithium king

EnergyX

Demand for lithium is projected to soar 20x by 2040. Lithium is essential for batteries in electric cars, renewable energy storage, and even smartphones.

So, how are we going to get all that lithium to meet demand? EnergyX is using technology to solve the problem. Their patented LiTAS™ tech can extract up to 300% more lithium than traditional methods.

They’ve already inked deals with top lithium producers and secured a partnership and strategic investment from General Motors (you can even invest in EnergyX alongside GM).

But seeing is believing. That’s why Sandy Munro took a behind-the-scenes tour of EnergyX’s tech. And you have a front-row seat.

Find out why Sandy says EnergyX’s innovation is “10x better” than anything else by watching the full clip here.

FUTURE OF TRAVEL

Plug in

A woman has her picture taken in front of a yellow Hertz sign that says "EV test drive." Rodin Eckenroth/Getty Images

The future may be electric, but for now Hertz is reining in its EV transition.

The rental car company last week revealed plans to offload 20,000 EVs, or about one-third of its global electric fleet, from its US inventory.

The company said in a regulatory filing that it plans to sell the vehicles, which are primarily Teslas, “over the course of 2024.” Hertz plans to use some of the proceeds to buy internal combustion engine vehicles “to meet customer demand.”

The move marks a major shift for Hertz after the company said in 2021 that it would buy 100,000 Teslas, Bloomberg reported. In an interview with the outlet, Hertz CEO Stephen Scherr cited “elevated costs associated with EVs.”

Now, Hertz is advertising used Teslas on its website for as low as $20,000, Business Insider reported.

Jessica Caldwell, head of insights at Edmunds, told Tech Brew it might simply be too early for rental companies to push EVs onto customers, given anxieties about range and charging availability, as well as many consumers’ unfamiliarity with plug-in cars.

“EVs are tough for a short-term or rental time period because without having a home-based charger, it becomes very stressful to figure out where to charge, and then also trying to find a fast charger,” she said. “So if you’re somebody who’s not as familiar with how an EV works…you’re probably not that happy.”

Keep reading here.—JG

     

GREEN TECH

Government green

The Las Vegas Convention Center during CES 2024 Frederic J. Brown/Getty Images

From GPS to the internet, very few of the futuristic gadgets gleaming on the floor of the Las Vegas Convention Center during this year’s CES would be possible without breakthroughs made by the Defense Advanced Research Project Agency (DARPA).

Last week, the Department of Energy aimed to show off how it brings that same model of innovation to the future of clean power with ARPA-E’s (the E is for energy) first appearance at the tech industry’s biggest trade show.

The agency spotlighted a range of nascent tech it backs, spanning everything from magnets made without rare-earth metals and wood as tough as steel to hybrid-electric aircraft and pipeline repair robots.

Established in 2007 and formed in the same mold as DARPA, ARPA-E was designed to fund “high-risk, high-reward projects” that it describes as “too early for private-sector investment.” It’s since provided $3.7 billion to more than 1,500 projects. Energy Secretary Jennifer Granholm has called it a “moonshot factory.”

“At ARPA-E, we embrace the most challenging aspects of innovation because we want to support the most impactful and transformational energy technologies,” ARPA-E Director Evelyn Wang told Tech Brew in an email. “We brought several of these technologies to CES to introduce the electronics community to the sort of cutting-edge energy innovation we support.”

The goal is to fund these ideas to the point where they are seen as more feasible by private investors like venture-capital firms and corporate incubators, according to ARPA-E’s acting deputy director for commercialization, Jonathan Glass. Given how much CES has expanded its focus on energy and sustainability in recent years, the conference started to seem like a “really good fit,” he said.

Keep reading here.—PK

     

TOGETHER WITH ELASTIC

Elastic

Behind the scenes of search tech. Uncover innovations shaping search at Elastic’s 2024 tech trends webinar on Jan. 31. See how the newest innovations, tools, and methodologies are changing the entire landscape of search technology + understand real-world concerns surrounding data safety and user privacy. Register today.

BITS AND BYTES

Stat: 2.7%. That’s how much Apple shares fell after the Supreme Court declined to hear the tech giant’s appeal in “an antitrust suit challenging its lucrative Apple Store, a decision that will likely affect billions of dollars in revenue,” Bloomberg reported.

Quote: “We could have failed at any moment, for whatever reason, and you just don’t know if you’re going to make it…It just proves that EVs can go the distance.”—Julie Ramsey, one of two Scottish globetrotters who embarked on a trip from the North Pole to the South Pole in an EV, to the Washington Post

Read: ChatGPT’s FarmVille moment (The Atlantic)

Solving the lithium shortage: Demand for lithium is projected to soar 20x by 2040, and we can’t meet demand. EnergyX’s technology is changing that. Invest in EnergyX.*

*A message from our sponsor.

SHARE THE BREW

Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
emergingtechbrew.com/r/?kid=303a04a9

✢ A Note From EnergyX

This is a paid advertisement for EnergyX’s Regulation A+ Offering. Please read the offering circular at invest.energyx.com/.

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Pour one out

Wednesday, January 17, 2024

Why a judge blocked the JetBlue-Spirit merger... January 17, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY RAD AI Good morning. Who needs the Centurion Lounge when you can play pickup?

☕ Lords of the rings

Tuesday, January 16, 2024

Activating around the Olympics. January 16, 2024 Marketing Brew It's Tuesday. Amazon said during CES that it plans to move into TV upfronts week this year. We're hoping it announces Jury Duty

☕ The deal of the art

Tuesday, January 16, 2024

The intersection of museums and retail. January 16, 2024 Retail Brew PRESENTED BY Bazaarvoice It's Tuesday, and the last day of the National Retail Federation's Big Show. The annual conference

☕ What to do in your 1:1

Tuesday, January 16, 2024

Plus, test how strong your inner finance bro is… January 16, 2024 View Online | Sign Up | Shop Raise Good morning. If your CEO took the company jet to Davos this week, your company does in fact have

☕ Big test

Tuesday, January 16, 2024

What everyone in Davos is talking about... January 16, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Timeline Nutrition Good morning. There are going to be a lot of kids across the US

You Might Also Like

Crypto Surge On Fed Cut | Trump’s DeFi Details

Saturday, September 21, 2024

Election betting could go mainstream in the US, as Kalshi triumphs over the CFTC. ADVERTISEMENT Forbes START INVESTING • Newsletters • MyForbes Nina Bambysheva Staff Writer, Forbes Money & Markets

Amazon's quest to become a startup again | 6 years of progress in driverless cars

Saturday, September 21, 2024

Can this startup improve your golf swing? | Amazon's real estate chief is retiring ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas:

How climate change can get lost in translation

Saturday, September 21, 2024

+ why summer has to end ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A Strategist Special Report: A Guide to GU, Uniqlo’s Sister Store

Saturday, September 21, 2024

Plus: A glittery tote that “might be the next Baggu.” The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate

This one neat trick will make fundraising emails stop

Saturday, September 21, 2024

Fair warning — we'll be sending a LOT of fundraising emails over the next couple weeks. Every day, The Intercept produces hard-hitting investigative journalism that the corporate media never will.

Danger, Mark Robinson

Saturday, September 21, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer Weekend Reader Required Reading for Political Compulsives 1. Mark Robinson and the

The best coasters

Saturday, September 21, 2024

Like jewelry for your tables View in browser The Recommendation Our favorite coasters An assortment of coasters in various shapes and sizes with a few cups of water and tea resting on some of the

YOU LOVE TO SEE IT: A School Lending Bully Gets Expelled

Saturday, September 21, 2024

Plus, the hearing-aid cartel gets muted, the country's busiest streets are going fossil-free, and interest rates sink while spirits rise. YOU LOVE TO SEE IT: A School Lending Bully Gets Expelled By

Weekend Briefing No. 554

Saturday, September 21, 2024

Exploding Pagers and the Future of War -- Utopia On the Blockchain -- Ending Tuberculosis ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

☕ Nuclear revival

Saturday, September 21, 2024

An infamous power plant will serve Microsoft's energy needs… September 21, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Studio by Tishman Speyer Good morning, and happy last (