🗞 What's New: Creating engaging, interactive content

Also: The key to cold calls!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Indie Hackers
PRESENTED BY
Advertiser
Are you running out of content ideas? - **Create engaging, interactive content** by introducing gamification, interactive email campaigns, and live events. - **The key to cold calling prospects?** Don't go in with a fixed set of questions. Let the co

Are you running out of content ideas?

  • Create engaging, interactive content by introducing gamification, interactive email campaigns, and live events.
  • The key to cold calling prospects? Don't go in with a fixed set of questions. Let the conversation guide you, and go from there.
  • 4 failed projects in 1 year. Yossi Segev nearly gave up, but rediscovered his love of building, and is now at $1.1K in revenue.

Want your product seen by over 75,000 founders and businesses? Sponsor an issue of the Indie Hackers newsletter. Choose between 3 affordable tiers that can fit almost any budget.

Creating Engaging, Interactive Content 🤩

COVER IMAGE

by Thomas Griffin

These insights and strategies can help you captivate your audience through content that invites them to participate, interact, and connect with your brand!

Know your audience

Understanding your audience is the foundation of creating content that resonates. For that, you need to conduct thorough research to identify your target demographic, their preferences, and the platforms they frequently use.

Storytelling with a purpose

Storytelling is not just about conveying a message; it's also about creating an emotional connection.

So, try to craft narratives that evoke feelings, spark curiosity, or tap into shared experiences. The more relatable and emotionally resonant your story, the more likely it is to draw your audience in and encourage interaction.

Incorporate multimedia

Diversify your content by incorporating various elements, including videos, infographics, and animations. Experiment with different formats to see what resonates best with your target audience.

Gamification strategies

Introduce gamification elements into your content to tap into people's love of competition and achievement. Whether it's quizzes, polls, or interactive challenges, gamification not only makes your content more enjoyable, but also encourages participation.

As part of the game, consider offering rewards or incentives!

Livestreaming and webinars

Leverage real-time engagement through livestreaming and webinars. Live events create a sense of urgency, encouraging more active participation.

User-generated content campaigns

Harness the power of your community by incorporating user-generated content (UGC) into your strategy. Encourage your audience to share their experiences with your brand through photos, videos, or testimonials.

Be sure to incorporate a branded hashtag.

Interactive email campaigns

Email marketing is powerful. Transform your efforts by making emails more interactive, incorporating clickable elements, interactive images, and personalized content tailored to each recipient.

VR and AR

For a full immersive experience, consider incorporating virtual or augmented reality into your content strategy. While this is more resource-intensive, it can provide a memorable, shareable experience for your audience.

VR and AR are especially effective for industries like real estate, travel, and retail!

Discuss this story.

Your Go-to for Technical Documentation 📄

COVER IMAGE DESCRIPTION

This issue is sponsored by GitBook

GitBook combines powerful docs with AI-powered search and insights to give technical teams a single source of truth for their knowledge.

Effortlessly create, surface, and improve documentation in the tools you use daily - such as Slack, GitHub, and VS Code.

Get started for free!

Demystifying Cold Calls 📞

COVER IMAGE

by Mac Martine

When I first started reaching out to people to pick their brains about their business processes and pain points, I was scared of rejection. I was also scared of bothering people.

Combatting the fear

At first, I planned out my questions and tried to follow a formula. Over time, I realized that most people are cool, and love talking about themselves!

If someone doesn't want to talk to you, they simply won't respond, or will say so (usually politely). So, by the time you get to an actual conversation, the person is willing. Therefore, there's no need to be nervous or worried!

Let the conversation guide you

My most valuable conversations have been those where I can stay calm and relaxed, and let their responses guide me to the pain point I am trying to uncover.

Trying to follow a prescribed set of questions is much less productive. Go with the flow, and encourage them to go deeper. The deeper they go, the more pain and value you will extract.

After just a few times of reaching out to people and having these conversations, I was super comfortable with it. It became something I didn't have to think much about. I attribute my success to going through this process, as it has been the big difference in how I approached my apps that have done well versus those that haven’t.

Get inside their heads

There's no better way to get inside the head of your customer than to have insightful conversations, no matter what stage you're in.

Hopefully, this encourages you to face any fears you have around starting conversations with prospects or customers, and to recognize the value you are bound to walk away with if you do so!

Discuss this story.

In the News 📰

Photo: In the News

from the Growth Trends newsletter

🛠 WhatsApp announces new tools for Channels.

🔎 Insights into B2B marketing trends.

💲 Link to your product here. Our most affordable ad.

🤗 Here's how to repair a damaged business partnership.

🛣 Paths to product-market fit.

🗑 A shocking amount of the internet is already AI-generated garbage.

Check out Growth Trends for more curated news items focused on user acquisition and new product ideas.

Yossi Segev Rediscovered His Love for Building 💞

COVER IMAGE

by Yossi Segev

Last time I posted, I told you about my latest failed project. It was a frustrating post about how, after months of development, I couldn't land a single paying user.

It was a humbling experience, and when I decided to shut down that last project, I almost gave up on indie hacking entirely. At that point, I had spent the whole year launching four failed projects in a row.

The turnaround

In December 2023, I launched SEO Stuff. As I write this, SEO Stuff is 45 days old, and has generated $1.1K+.

Here's how I came up with the idea: SEO tools are expensive! I imagined a great keyword research tool, minus the expensive monthly subscription. My users buy credits as a one-time payment, and if they run out of credits, they can always buy more.

Validation

I decided I was not going to write a single line of code at the start. Instead, I tweeted this:

1st-post

This initial tweet helped me gather over 30 beta testers, so I got started on the MVP. Before getting to work, I set the following ground rules:

  • Use only off-the-shelf components. If I needed to customize it, I'd find another way.
  • No wasting time on analytics or bug reporting; that's what my test group was for.
  • Everything was open and free for the beta group.
  • No wasting time on payment infrastructure until (if!), I actually needed it.

After few days, I had a working MVP. This is what it looked like when I gave it to the testers:

1st-landing

Beta feedback

Once my testers got their hands on the MVP, I began asking for feedback. I got amazing input and ideas, and I really felt I was designing the product with my users. I had a great time, and for the first time in almost a year, I actually enjoyed building!

Some testers even asked to pay ahead of time.

Doubling down on development

The next step was to implement the payment infrastructure, and open access publicly. I launched the new version on December 4, and made $110 on the first day. I was so excited!

SEO Stuff currently has 95 paying users, and here it is 45 days later:

now

Don't give up. Keep shipping!

Discuss this story.

The Tweetmaster's Pick 🐦

Cover image for Tweetmaster's Pick

by Tweetmaster Flex

I post the tweets indie hackers share the most. Here's today's pick:

Enjoy This Newsletter? 🏁

Forward it to a friend, and let them know they can subscribe here.

Also, you can submit a section for us to include in a future newsletter.

Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Thomas Griffin, Darko, Mac Martine, and Yossi Segev for contributing posts. —Channing

Indie Hackers | Stripe | 120 Westlake Avenue N, Seattle, Washington 98109 
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🗞 What's New: Users sign up, but don't use your product

Saturday, January 20, 2024

Also: Boosting five star reviews! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Using Facebook Groups for content distribution

Thursday, January 18, 2024

Also: Launch tips! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Keeping your Stripe account healthy

Tuesday, January 16, 2024

Also: No-code with Dru Riley! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Don't quit your day job...yet

Saturday, January 13, 2024

Also: TikTok, Reels, and Shorts tips! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Dealing with anxiety when starting a business

Friday, January 12, 2024

Also: Precise targeting! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What’s 🔥 in Enterprise IT/VC #383

Saturday, March 2, 2024

The short version of what LPs and VCs are thinking - notes from an AGM... ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Imagine having a large following

Saturday, March 2, 2024

on social media Hi , Imagine having the power to reach not just hundreds, but thousands or even millions of folks, all with a few taps on your screen… That's what our newest course Social Media

🗞 What's New: SEO money pages

Saturday, March 2, 2024

Also: YouTube channels! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$8600 MRR with a simple email app

Saturday, March 2, 2024

+ 7 tips for high converting landing pages ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Musk sues Altman, Gates and Zuckerberg attend a pre-wedding bash, and loads of coverage from last night

Saturday, March 2, 2024

View in browser Wow, it's . . .really late suddenly, but we wanted to share with you some of the conversations from last night's stellar StrictlyVC event in LA You'll find these sprinkled

Product Hunt – worth it?

Saturday, March 2, 2024

Remember when... ​ Launching your product on Product Hunt (in the old days) could get you hundreds (or thousands) of new users. In his recent post, Tibo reflected: "When we launched Tweet Hunter

My proven method to reaching 1M monthly visitors

Saturday, March 2, 2024

More visitors = more money ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🤝🏾 Meet up with fellow creators in any of these 15 communities

Saturday, March 2, 2024

Plus, all the top social media tips, news & content ‌ ‌ ‌ Image Hey folks👋🏽 By the time you read this, I'm probably 30000 feet in the air on a flight to Cancun to meet up with the Buffer team.

🚀 LMT Bids $600M To Acquire LLAP

Saturday, March 2, 2024

Plus seven companies announce FY'2023 earnings, Astra's ($ASTR) latest take private offer and more! The latest space investing news and updates. View this email in your browser The Space Scoop

🤑Pricing Experiments

Friday, March 1, 2024

Learnings from studying the top 100 grossing apps ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌