How to avoid it on TikTok. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Jan 24, 2024

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News

Be in The Know

Advertisers are cautiously embracing Google’s Privacy Sandbox, post-cookies.
Reminder: Bulk email senders will need to be compliant to new rules by February 1.
Chrome is getting 3 new generative AI features, including a writing assistant.
The Kum & Go gas station chain is getting a new name. You could say it’s Kum and Gone.

Category: Tactics

TikTok’s Web Auction Best Practices

TikTok has provided best practices for web auction campaigns. Let’s take a look at recommendations related to creative:

Creative Diversity

Use at least 3-5 unique creative assets per Ad Group

Creative Quality

Videos should not be below 720p
Ensure your videos have audio/sound
Videos should be longer than 5 seconds, ideally 21-34 seconds

Creative Optimization

Use diversified Ad Groups to compare performance of different creative styles
Partner with TikTok creators using the TikTok Creator Marketplace
Use CapCut to edit your videos
Find third-party creative agencies to help on TikTok Creative Exchange

Ad Fatigue

Refresh creative when experiencing fatigue and/or adjust your targeting, bidding, and budget strategies
To identify ad fatigue, use “Fatigue Index” that measures day-to-day changes in CPA, reach rate, and performance.

Check out the full resource PDF from TikTok.

Q for You

Google has rolled out conversational AI for search ads in the U.S. and U.K. Do you plan to test it?

Yes

Yes, but not just yet

No

Clear response

Category: Tools

Nozier One

Ever wanted to be the DJ of your own soundscape? Nozier One’s simple UI lets you mix and layer sound cards to build a world of background noise—from cafe chatter to passing trains, ASMR to white noise, and beyond. Toggle through variants and save to your ideal soundscape to a playlist.

Try It

Kudos

Must Be Chill

Coors Light is resurrecting the 900 mph Chill Train from 2005 for a :30 Super Bowl spot this year with beer can-shaped train cars and the chance to be a CGI passenger for 100 contractually chill winners. Plus, a $500 talent payout.

In a spot that’s sure to include some familiar faces and Easter eggs, Coors Light is appealing to the anxiety all of us. TBH, who doesn’t need a one-way ticket and a first-class seat on the Chill Train?