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Founder Weekly - Founder Weekly - Issue 621

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Founder Weekly
Welcome to issue 621 of Founder Weekly. Let's get straight to the links this week.
General

Startups vs Incumbents in the AI Era
The article delves into the competition dynamics between startups and established companies in the AI era, emphasizing the advantages and challenges for startups. It explores the impact of leveraging unstructured data sources, the value of a comprehensive knowledge base, and strategic considerations for startups aiming to challenge incumbents in the AI space, providing insights into the complex landscape of AI competition.

The Experimentation Layer
You need to f*** around to find out.

The “errors” that mean you’re doing it right
Some things appear to be mistakes, but in fact should be celebrated as the expected outcomes of great decisions.

How Wise Rallied People against Hidden Fees to Change the Way People Move Money and Build a $11B Company
A Pitch Perfect Challenger Brand Playbook for Founder-Led Companies on a Mission to Grow.

Good Strategy, Bad Strategy
Richard Rumelt, a renowned strategy expert, shares insights on the essential components of a good strategy, emphasizing coherence and highlighting pitfalls to avoid in strategy formulation. Drawing on his extensive experience with major corporations and governmental organizations, he discusses the role of power, the significance of historical knowledge, and advocates for simplicity in strategy, emphasizing the need for a single decision-maker in organizations.


Marketing, Sales and PR

A Product Marketing Masterclass with Superhuman's Alex Rodrigues
The article features an in-depth discussion with Alex Rodrigues, the Head of Product Marketing at Superhuman, delving into the significance and interdisciplinary nature of product marketing within startups. It addresses the lack of comprehensive coverage of product marketing in SaaS literature and emphasizes its growing importance in a multi-product landscape, shedding light on its evolution and interface within organizations.

How Revolut grew 150x with referral marketing—a case study.
This post discusses how Revolut achieved significant growth, 150 times, through referral marketing, emphasizing the effectiveness of this strategy in driving their expansion without relying on paid advertising. It provides insights into the tactics and examples of how Revolut utilized referral marketing and virality to fuel their remarkable growth, showcasing the power of word-of-mouth and referral programs in their success

Content Repurposing Strategy: 180k to 1.2M Followers
This is the exact content repurposing strategy Alex Hormozi used to grow from 180,000 to 1.2 million followers.

Creating a Sales Commission Plan
Best practices, trends, and insights on how to create an effective sales commission plan in the software industry.


Money and Finance

One-Round Wonder
Can a startup have the best of both bootstrapped and venture funded paths? 

Investors raise billions to buy discounted stakes in start-ups
Buyers return after the secondary market for private shares was hit by higher interest rates.
 
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