YouTube's Premium And Music Paid Services Hit 100 Million Subscribers

At a combined 100 million subscribers, YouTube’s numbers are still behind those of Netflix (260.8 million subscribers) and Spotify (226 million paid subscribers). It’s more comparable to Disney Plus, which crossed the 150 million paid sub mark last year. But YouTube Premium shouldn’t really be seen as a competitor to other premium streaming services, especially given its quite varied offerings (user-generated video, live TV, streaming music, on-demand video)

Gibson debuts ‘spotlight artist’ program for emerging musicians

Instrument-maker Gibson is the latest music company looking to support emerging artists. It’s a global affair.

Study: AI Music Will be $3B Market by 2028

This reflects a balance of optimism and skepticism: 43% agreed that AI can open up new forms of creativity, but 64% think the risks of AI use outweigh its potential opportunities, for example. 71% of the creators surveyed also said they are “afraid that the use of AI for music could lead to music creators no longer being able to make a living from their work”.

Masterchannel and Cyanite join Music.AI’s platform for stackable AI modules

The rapid development of AI resulted in a range of AI-powered tools dispersed across separate platforms.

Audio Diffusion: Generative Music’s Secret Sauce

Exploring the principles behind diffusion technology and how it is being used to create groundbreaking AI tools for artists and producers.

Bryan Adams Partners with Tech Startup Songbox

Using Songbox, creators can track when a file has been delivered, whether it’s been listened to and how long songs have been played. Additionally, the platform allows for creators to upload and share music video content.

Spotify launches an AR ‘Share Track Lens’ on Snapchat

Spotify has added a new way for its listeners to share music to Snapchat, via one of the latter’s AR lenses.

BMG lays plans to use AI to manage its music-marketing assets

When the music industry talks about generative AI technologies, the focus inevitably goes to those focused on music creation.

AI principles announced

PRS for Music publishes its guiding principles, through which it will work to influence global policy decisions on AI to promote and protect human creativity.

South Korean study explores artists' views on blockchain tech

The artists see potential for blockchain tech to rebalance royalty distributions, protect copyrights and give them more control.

With India in the running to overtake the US as the biggest music streaming market (by volume), Believe swoops for local ‘powerhouse’ catalog

Believe just acquired what it says is a “Punjabi powerhouse” catalog from India-based White Hill Music. Believe says that the deal is the result of a long-term partnership between Believe and White Hill Music, a prominent music and film production studio based in India.

— Send story ideas & feedback to: jeff@platformandstream.com

️— Interested in sponsoring the newsletter? You'll find all the details here.​