Apple Vision Pro Owners Are Struggling to Figure Out What They Just Bought

For some buyers, Apple Vision Pro’s most compelling use is one that Apple didn’t advertise. It’s a native feature of the device that allows its user to get enormous amounts of attention, in real life and subsequently online, by simply wearing it in public.

For a few days, there was probably no better bet for producing a viral video than wearing your new Vision Pro while at a restaurant, strutting down city streets, on the subway, or driving your Tesla. Many of these videos were clearly staged or fake, but the overpowering novelty of the thing means that none of the rest was quite candid, either — it’s impossible to wear one of these things outside of your home without being acutely aware of your performance, at least for now.

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