[SaaS Club] Mastering cold emails to grow to 7-figures

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

CommandBar: Mastering Cold Emails to Grow a 7-Figure SaaS

In 2019, James and his co-founders were working on an EdTech product to help teachers give coding feedback to students.

They got frustrated with their product's complexity, so they built a search bar tool to help users find features and complete tasks more easily. And then they realized, the search bar tool was a more interesting product.

Despite having no customers, they got into YC. But, they struggled to get traction as they spent most of their time explaining what their product did.

A breakthrough came when they made a Chrome extension that visually showed their product working in potential customers' own websites.

James made Loom videos for each potential customer, showing his product integrated with their app and how it could help. 

His cold emails had a whopping 30% response rate and helped land their first 10 customers.

But the team kept struggling to explain their unique product and its value.

James realized they were spending over 80% of meetings with potential customers explaining how Command Bar was different from other options and what exact issues it solved.

It made it incredibly difficult for them to grow the business more quickly.

Today, CommandBar is a 7-figure ARR SaaS business, with over 20M end-users across hundreds of customers like Hashicorp, Freshworks, and Hubspot. They've grown to a team of 40 people and raised $24 million.

In this episode, you'll learn:

• What specific strategies and insights the founders gained at YC that helped them improve their go-to-market approach.

• How developing a Chrome extension significantly helped Command Bar demonstrate its value to potential customers.

• The exact steps and process James followed to create a cold email campaign that achieved a response rate of over 30%.

• How the founders figured out to turnaround their struggling startup and grow into a 7-figure ARR SaaS business.

I hope you enjoy it!

Listen to the full podcast episode

 🧰 Attio: Radically Flexible CRM for SaaS Startups

If you’re a SaaS startup tired of wrestling with rigid and outdated CRM software that hinders your growth, then say hello to Attio.

Attio is a radically flexible CRM built for startups just like yours. It adapts to any go-to-market motion - product-led, sales-led, or beyond.

Attio configures seamlessly to your workflows and data structures, no matter how unique. It comes with powerful automations and enriches your customer data within minutes. Build systems that take your go-to-market to the next level.

Say goodbye to one-size-fits-all CRM and outdated user experiences. With Attio, you can scale your SaaS startup to the next level.

Signup for free at attio.com

📗 Book of the Week

This week's books recommendations is:

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

 👩‍💻 Hostinger: AI Website Builder

Whether you're building a new website, creating a landing page, or testing an MVP idea, Hostinger makes it easy for your SaaS startup.

With their intuitive AI Website Builder, you can easily generate an entire professional-grade website in minutes by simply answering 3 questions. 

Let the AI Website Builder generate SEO-friendly content, including unique copy and relevant images, without needing coding or design skills. 

And you can choose from over 150 fully-customizable and responsive templates to create a stunning and professional looking website.

What's more, they offer 24/7 support and promise to respond in 3 minutes!

Get started with an exclusive 10% discount (Use code: saaspodcast)

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

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P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: Join an awesome mastermind group of early-stage SaaS founders supporting each other to 6-figures in revenue and beyond.

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.