Morning Brew - ☕ Executive decisions

A recent history of LVMH hires and acquisitions.
February 16, 2024

Retail Brew

Wunderkind

It’s Friday, and before we all head off for the long weekend, let us take a moment to mark the passing of William Post, who died recently at the age of 96 in Grand Rapids, Michigan. Post was the co-inventor of a product that, during its development, was called the Fruit Scone—but that you may know as the Pop-Tart. The breakfast pastry debuted in 1964 but did not reach its full potential until 1967, when frosting was introduced for some varieties.

In today’s edition:

—Jeena Sharma, Erin Cabrey

OPERATIONS

Total recall

The logo of LVMH on a smartphone. Sopa Images/Getty Images

Despite the current slowdown in the luxury industry, LVMH keeps somehow defying the odds.

In fact, while competitor Kering reported a drop in revenue, LVMH recorded organic revenue growth of 10% in Q4.

Many things can be credited for the French luxury conglomerate’s sustained resilience, from growth in key sectors like fashion and leather goods to its growing roster of brands.

But perhaps nothing predicts a company’s success like some of its biggest executive decisions, especially in an uncertain economy.

So we put together a timeline of LVMH’s top hires and acquisitions since the beginning of the pandemic.

Keep reading here.—JS

     

PRESENTED BY WUNDERKIND

The times they are a-changin’

Wunderkind

2024 is set to be another dynamic year in the evolution of e-commerce and digital marketing. Here’s just one example: $12b of political spending is expected to flood the advertising markets this year. Are you ready to adapt in this shifting landscape?

Read Wunderkind’s new guide on the 10 Trends eCommerce Brands Should Look Out For in 2024. Download your copy for all the deets on embracing change and driving growth in a difficult market.

Curious about the nitty-gritty? The guide offers golden nuggets on:

  • cementing zero- and first-party data strategies
  • navigating increased costs and decreased customer engagement
  • reshaping your customer satisfaction with AI tools like virtual try-ons

Don’t get caught in 2024’s whirlwind. Read Wunderkind’s guide.

GROCERY

A hard margin

Food Lion grocery store Jhvephoto/Getty Images

Dutch supermarket giant Ahold Delhaize delivered slightly dipping US sales in Q4, though its recent sale of grocery delivery company FreshDirect promises sunnier US margins.

The company, owner of US chains Giant, Stop & Shop, Hannaford, and Food Lion, along with a number of international grocers, reported its net sales were up 1.9% for Q4 but down 1.4% YoY.

Net sales for the company’s US group were up 1.8% in 2023, but dropped 1.5% in the quarter, which it attributed to cooling inflation and a decrease in SNAP spending.

Its online sales in the US were down 1.9% in the quarter due to a tough performance from FreshDirect, which Ahold Delhaize USA sold to Getir in December to turn its focus to omnichannel grocery. The sale has given its US margins “a modest uplift,” Muller said, which it’ll use to invest in its US stores.

Keep reading here.—EC

     

STORES

Target audience

Target's new private label brand Dealworthy Target

On Thursday, Target announced a new private label brand, Dealworthy, aimed at budget-conscious consumers, whom the retailer has seen pull back on discretionary spending.

Dealworthy offers products starting at less than $1, and most items are priced under $10. The brand includes nearly 400 products across beauty and personal care, electronics, apparel, and home. Per CNN, the retailer is discontinuing its discount private label, Smartly, which it first introduced in 2018 with products in similar categories and priced under $2, like paper plates and hand soap.

The effort is Target’s latest to address dipping sales from cash-strapped consumers, especially as private labels’ dollar share of US CPG continues to grow as shoppers seek low-priced alternatives.

Keep reading here.—EC

     

SWAPPING SKUS

Today’s top retail reads.

Nike pare down: Nike said it will cut ~2% of its workforce, beginning as soon as today. (Reuters)

MoreDash: DoorDash reported that revenues were up 27% year over year for Q4, totaling $2.3 billion. (Supermarket News)

Toast…Restaurant software company Toast announced it would lay off ~550 employees. (the Wall Street Journal)

What’s next: 2024 will be another whirlwind when it comes to e-commerce. Fortunately, Wunderkind’s new guide has the scoop on the trends set to shape the year. Give it a read.*

*A message from our sponsor.

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