The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge💰

Edition: Friday, February 16th, 2024​
​A fun email for Friday. I hope you enjoy!​

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🎤 Listen to this email here:

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Swipe:

This is an interesting little chart:
​YouTube is the widest used social platform.

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Wisdom:

What has been the most profitable technical tool you’ve learned how to use?

Here's my personal tool stack I use plus the proficiency level: ​
- Figma (10%)
- Photoshop (40%)
- Descript (40%)
- Wordpress (75%)
- Canva (80%)
- ChatGPT (80%)
- Google Docs, Presentations, Sheets (80%)
- ConvertKit (90%)
- Camtasia (90%)

Some others have told me some really helpful skills they've learned are:
- WebFlow
- ClickUp
- Make
- Superhuman
- AirTable
- Framer

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Interesting:

This is an ultra-simplified explanation of how AI image generation works.

They train a neural network to know what things are:

You give it a prompt like "Corgi Sitting In A Field."

It starts off with random noise like this:

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Then the neural network tries to figure out which tiny pixels it thinks kind of look like a Corgi and which pixels look like a field, so something resembling that starts to emerge:

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The neural net then keeps repeating this until an image is formed:

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So from rubbish-to-finished picture is might look something like this:

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This is of course a very simplified version, but isn't it interesting how much processing is being done behind the scenes to create AI images!

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Image Credits: Ethan Mollick and AltexSoft​

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Picture:

Apparently when Steve Urkel first came on TV he was 12 years old....I looked kinda similar at 12....at least the glasses were the same 😂

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Essay:

Look at this “Split Testing” ​Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book to see which stood out the most. The yellow book blended in, but the green stood out!

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He also ran Facebook Ads to test which book covers/colors people would click on the most:

The end result looking like this!

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You can also watch Noah talk about how he reverse-engineered reaching NYTimes Bestseller with his book launch here:

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Splurge:

Speaking of books....

In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:

Just 4 weeks after thinking of the idea I'm holding Rob's physical book in my hand! That's impressively fast execution!

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I've procrastinated writing books by months and years, so to see someone do this in ONE MONTH was impressive.

He did it like this:
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​WEEK 1: He got the concept for the book, then split tested titles and covers on Instagram.

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He also did some sample book store split testing for fun:

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WEEK 2: In Office Hours sessions we came up with content formats for inside the book, he split test those as well on his Instagram account:

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WEEK 3: Once he got the content types down, he created all the content and published. He heavily leveraged his divorce Instagram account for content which helped show what content was socially proven.

**Side Note: His Instagram just started to pop a few months ago, so he didn't have an already giant community until very very very recently.

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WEEK 4: I'm holding the book in my hand 🤯

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Now that's some HUSTLE seen right inside our copywriting community!

I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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