Morning Brew - ☕ Stroke of genius

Philips pushes category boundaries.
February 26, 2024

Retail Brew

Let’s start the week with some good news for those who still haven’t bought enough Barbie merch. Nokia mobile phone maker HMD announced a partnership with Mattel to introduce a sparkly pink Barbie phone this summer. It will be a so-called dumb phone, meaning that if you want to connect to the internet with it, no Ken do.

In today’s edition:

—Erin Cabrey, Alex Vuocolo, Katishi Maake

OPERATIONS

Hair brained

Philips Norelco OneBlade unisex shaver Philips

While Dutch electronics maker Philips has been producing men’s shave products for nearly 100 years, its desire to innovate—and even go against the grain—hasn’t dulled.

Its men’s grooming brand Philips Norelco last month debuted OneBlade Intimate, a unisex intimate shaver for pubic and underarm skin that is not only the brand’s first foray beyond men’s shave in the US, but also a rare unisex product in a category that’s been largely gendered in retail. The product is available on Amazon and at CVS and is set to launch at retailers including Target, Walgreens, and Walmart for $29.99.

The company was founded in 1891 and entered shave in the 1930s. A decade ago, it announced plans to split in two, with one company focused on healthcare tech and the other on lighting. The healthcare business has a sector powering tech in hospitals and a personal health segment with three more subsegments: oral healthcare (Sonicare toothbrushes), beauty and grooming (in the US, men’s shave under the Norelco brand) and a mother and child healthcare product maker (bottles, warmers, monitors, etc.) through the Avent brand.

  • The North America region of its personal health business brought in about ~$1.2 billion in 2023, Philips reported.

Philips has a goal to improve the lives of 2.5 billion people by 2030, for Personal Health that is all about making it “easier and more accessible for people to stay healthy,” which includes skin health, Dana Medema, SVP of personal health North America at Philips, said.

Keep reading here.—EC

     

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E-COMMERCE

Supplier wars

e-commerce apps Kenneth Cheung/Getty Images

As competition between Amazon, Shein, and Temu heats up, the e-commerce giants are fortifying their supplier networks across the globe.

The latest example of this came on Wednesday, with Shein’s announcement that it plans to invest $70 million into its third-party manufacturing suppliers over a five-year period. The company said the program is aimed at funding “facility enhancements, technology advancements, training and upskilling, and services for the community.”

  • This includes training sessions on the latest garment technology, the launch of an innovation hub for researching best practices in manufacturing, and the opening of childcare centers for workers’ families.

Shein’s suppliers have long been a source of criticism, with some alleging that they have engaged in forced labor, unsafe working conditions, and using hazardous chemicals in products. But this recent investment comes as Shein faces competitive pressure from rivals both on its home turf and abroad.

Keep reading here.—AV

     

MARKETING

Leaps and bounds

A stapler and staple removers labeled "Staples" and "Office Depot" Francis Scialabba

It’s fairly quiet on the earnings front this week, after Nvidia basically sucked all the air out of the room last week, so we’re starting off with 2024’s bonus day.

In promotions: On Thursday—aka Leap Day—Staples is offering deals via its newly revamped loyalty program, now known as “Easy Rewards.” Members will be able get 29x points on a number of products if they spend at least $29. To sweeten the pot, Staples is also giving out 29,000 passport photos for free—they typically cost $17.99.

  • Introduced earlier this month, Easy Rewards is a point-based program that allows shoppers to earn points and redeem them for certain purchases.

Keep reading here.—KM

     

SWAPPING SKUS

Today’s top retail reads.

Executive placement: LVMH, which owns luxury brands including Louis Vuitton, Moët Hennessy, and Tiffany & Co., announced plans to launch an entertainment division that will focus on product placement and other marketing efforts. (PYMNTS)

The beagle wears Prada: Is an $825 Prada coat for dogs a sign that the pet-products market is out of hand? (CNN)

Dum and Dummer: Why the little town of Bryan, Ohio, with a population of ~8,700, is proud to be where Dum-Dum lollipops are made. (the Wall Street Journal)

HOT TOPIC

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

The minimum wage will go up to $20 in California in April, nearly three times the federal minimum wage of $7.25.

You tell us: With California’s minimum wage going up to $20, are you in favor of the federal minimum wage going up that much? Cast your vote here.

Circling back: Last week, we told you about Uber Eats removing a joke from its Super Bowl commercial about people with peanut allergies after the nonprofit group Food Allergy Research & Education objected to it. We asked whether you agreed with Uber Eats’s decision to remove the bit, and nearly two out of three of you (64.4%) said no, that you did not agree with the decision. Another 32.2% of you agreed with Uber Eats’s decision to take out the peanut allergy joke while 3.4% of you did not know or weren’t sure.

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