New amplify Report Reveals Alcohol Sector’s Struggles With Sound

Despite recognizing the significance of sound in advertising, the alcohol sector lays claim to very little owned music. Pilsner Urquell, with 27 per cent owned music usage, leads the market in sonic performance and is the only best-selling brand with a sonic logo. Havana Club, Michelob Ultra, Belvedere, and Modelo round out the top 5 ranking with descending sonic scores. Beer brands performed well in the analysis, claiming 50 per cent of the top 10 slots in the ranking.

Plagued by a wildly expensive licensing habit and an uninspiring stock music dependency, the alcohol sector is primed for a long overdue investment into owned sonic assets.

Why don’t we hear popular music on popular podcasts?

While there may be medium differences between radio and podcasts that make their respective relationships with music unique, there are also legal hurdles that inhibit the inclusion of popular music on popular podcasts.

If podcasting can overcome those hurdles, it could open up another revenue stream for the music industry and another consumer touchpoint for the podcast industry.

Why all musicians need an Artist ID

Ever wonder how streaming platforms sort artists and songs with the same name? That’s where artist IDs come in. Let’s dive in to how you artists can navigate and utilize their own ID.

Sony Music talks immersive tech: ‘We are doing a lot of testing…’

The rise of Roblox and Fortnite, as well as the buzz around other games and virtual worlds, has sparked a number of music-focused experiences.

Vinil aims to give celebrities more control in the age of AI

One important strand of the last year’s debates about generative AI has been authentication. Vinil is taking a new spin on that.

Coachella Is Trying NFT Concert Benefits Again—This Time with OpenSea

Coachella has announced it is teaming up with OpenSea to offer NFTs to concert goers—again. That didn’t go so well last time after cryptocurrency exchange FTX went belly-up and declared Chapter 11 bankruptcy in 2022. That NFT drop offered 10 lifetime festival passes as an NFT—which became worthless in the FTX bankruptcy.

Avenged Sevenfold release virtual-reality concert with AmazeVR

A hearty clap on the back for whoever came up with ‘the metalverse has officially arrived’ as a promotional line for Avenged Sevenfold.

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