Newsletter: Stop sending thank you cards with products.

Hi there,

Customized packaging can give customers a hit of dopamine when they unwrap your product. But what if a thank you card or extra layer of wrapping paper ends up backfiring? 

Hero Packaging’s Anaita Sarkar says that including thank you cards in your packaging can hurt your business. In this week’s newsletter, you’ll learn the myths and latest strategies around sustainable and eco-friendly packaging.

Founder Words

“We can see that customers are actually moving away from brands that do not use packaging that’s better for the environment.”

- Anaita Sarkar, founder of Hero Packaging

Founder Tools

• How to Calculate Shipping Costs for Your Ecommerce Business
• Product Sourcing Blueprint: Get the Same Method This Expert Used for 2,500 Products
• Smart Packaging Ideas That Can Boost Your Bottom Line and Help the Environment
• Your Guide to Product Packaging Design and Strategy

Founder Story - Anaita Sarkar

Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor. She says that if you market your brand as eco-friendly but stuff your products with extra packaging, it will make your customers second guess. 

In our latest episode, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. 

3 things we learned from Sarkar:

1. First, reduce your packaging before converting to eco-friendly packaging. 
2. SALES = Brand awareness + web traffic + web optimization + brand sentiment 
3. You don’t have to show your face in content, but you have to find something that works. 

Watch the full interview here. 

Listen to the full interview here. 

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