Morning Brew - ☕ Versed things first

Versed’s product innovation strategy.
March 14, 2024

Retail Brew

Impact.com

Happy Thursday, everyone. It’s Pi Day, which is…math. But let’s cut to the chase of what we really care about: actual pie (and pizza). A quick shortlist of places offering deals, many priced at $3.14 today: Pizza Hut, 7-Eleven, Blaze Pizza, DoorDash, Schlotzsky’s, Polly’s Pies, Papa John’s, Burger King, and Marie Callender—in case you want to get in the spirit.

In today’s edition:

—Erin Cabrey, Katishi Maake

MARKETING

Well Versed

Versed Press Restart Cafe pop-up in New York City Versed

Inside Versed’s new pop-up in New York City, you’ll see skincare-themed merch like an I Retinol sweatshirt, a new iteration of its viral croissant headband merchandised alongside actual bakery items, and shelves adorned with the pale-pink packaging of its retinol line, including its latest launch, a retinol body butter.

The new product is the result of a revved-up innovation rate that began when beauty industry vet Kerry Sullivan joined as its CEO in early 2023, she told Retail Brew. Before Versed, Sullivan was CMO of Dollar Shave Club for just under two years, and prior to that spent over 17 years at Johnson & Johnson, most recently as the vice president of marketing and general manager for Neutrogena.

“One thing that I was lucky to pull from Neutrogena is just an understanding of how a brand evolves strategically and how much growth headroom there is for smaller brands,” Sullivan said. “That growth appetite from being on a bigger brand I can bring to smaller brands to allow it to move faster.”

Skin in the game: The newest product for Versed, founded by Merit Beauty founder and Who What Wear co-founder Katherine Power in 2018, is Press Restart Advanced Retinol Body Butter, sold at Target for $19.99. To support the launch, the brand hosted its first retail pop-up, Press Restart Cafe, for three days this month in New York City.

Keep reading here.—EC

     

PRESENTED BY IMPACT.COM

Influence like a boss

Impact.com

The quickest way to level up your retail game? Enlist influencers and affiliates. Influencers promote your brand, showcase products, and make your biz the talk of the town. But creating a successful program requires some know-how.

That’s where impact.com comes in. Check out their uber-practical infographic: How influencers and affiliates can help you boost your business. You’ll get the scoop on building a top-notch framework for influencer and affiliate success.

What exactly is in this bad boy? You’ll learn how to:

  • Discover the full-funnel advantage of combining affiliates and influencers.
  • Unify affiliate and influencer marketing efforts with a centralized platform.
  • Simplify operational complexities, boost ROAS, and scale effortlessly.

If you’re ready to experience the power of affiliate and influencer marketing, get a demo with impact.com.

SUPPLY CHAIN

(Ful)fill up

A bunch of large shipping boxes sitting on warehouse shelves surrounded by digital analytics Amelia Kinsinger

We’ve covered how inventory management is one of the most critical components of running a retail operation—whether online, IRL, or omnichannel.

However, upstream of inventory management comes with warehouse and logistics management that controls the flow of products throughout a business’s supply chain. While workers are often key to an efficient and smooth logistics operation, warehouse management systems (WMS) are also critical to streamlining the supply chain and identifying operational errors and gaps.

What kind of WMS a retailer uses can vary depending on size, scale, and the nature of the business, but are not necessarily mutually exclusive. Some of the most commonly implemented WMSs are stand-alone, enterprise resource planning (ERP) modules, supply-chain modules, and cloud-based.

Keep reading here.—KM

     

OPERATIONS

Any way you price it

A graphic of a food receipt in the shape of an upward arrow Francis Scialabba

The Consumer Price Index rose 0.4% in February, the highest monthly boost since September, following a 0.3% increase in January, the Bureau of Labor Statistics reported.

Prices increased 3.2% year over year, 0.1% higher than economists predicted and up from last month’s 3.1% rise. Energy costs pushed up inflation, while some consumer products categories cooled.

Food inflation was up 2.2% YoY, but flat month over month for the first time since April 2023, while food away from home inched up just 0.1% from January. Inflation for three of the six major grocery indexes—dairy, fruits and vegetables, and nonalcoholic beverages—cooled in February. After decreasing 0.2% in January, cereals and bakery products rose 0.5%, while prices for meats, poultry, fish, and eggs also rose 0.1%—and eggs jumped 5.8% from January.

Keep reading here.—EC

     

TOGETHER WITH WALMART MARKETPLACE

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SWAPPING SKUS

Today’s top retail reads.

He’s back: Former Under Armour CEO Kevin Plank stayed on as chairman after departing his post in 2019, but now he’s returning to the role. (the Wall Street Journal)

Hot and ready: Eating instant noodles is almost a right of passage for college students on a tight budget, but increased demand for them says a lot about the economy. (the Financial Times)

Climate exchange: It may seem strange if you live where the snow just kept coming, but this winter was actually uncharacteristically warm—and exceedingly difficult for retailers to navigate. (Business Insider)

Number boost: Influencers and affiliates can help you take your biz to the next level. Fortunately, impact.com just put together an infographic that can help you crush it. Peep it.*

*A message from our sponsor.

JOBS

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