Erich’s story: from 1-page AI Idea to this theatrical trailer…

Hey Innovator,

In my last email, we spoke about how AI enthusiasts can get stuck in what I call the AI Innovator’s Dilemma: a squiggle of confusion where it’s easy to get stuck asking questions like…

• What AI models/platforms should I use?
• What parts of my expertise matter the most?
• What are the questions I should be asking that I don’t even know about?

Trying to answer these questions alone is a tough, dry cookie to swallow, but today, I want to share with you a story of Erich – an AI enthusiast like you that went from “what’s my AI idea?” to a stunning AI product.

I won’t just show you what he produced – instead, I’d like to go one step further to show you how he did with one of our AI Innovator tools.

That way, you’ll have a tangible way to get started on your own journey. Finally, if you’d like some help getting there faster, I’ll share a fun way for us to partner up on creating something exceptional together.

Let’s dive in.
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From 1-page idea to theatrical AI trailer

Meet Erich Archer.

Erich is no stranger to leadership – thanks to his direction over the last 10 years, his studio has produced Emmy-award-winning creative as just one of many wins worth mentioning.

As always, the world’s best are always looking to get better so it was no surprise to see him join our Innovating with AI community.

And that’s when we started having a ton of fun with this. Don’t take my word for it though – hear from Erich himself:

“[Innovating with AI] allowed me to cut through the noise, understand where my ideas fit in the big picture of AI [and] advance my ideas…”

“…The potential of AI to enhance creativity for those without a technical background is wild. “

Cool.

And here’s something even cooler.
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​Watch Erich’s Trailer 🍿

Clicking on that link will take you over to Erich’s LinkedIn post where he explains the inspiration for this:

Fun fact: He made this without Open AI’s Sora.

​Click this link to see a sample of the kinds of documentary / theatrical-style trailers Erich was able to make after bringing his AI idea to life.
​

What the heck was Erich’s AI idea anyway?

Well, let’s take a look at this 1-pager from our latest upcoming program called The AI Idea Pipeline.

There’s quite a number of intricate steps we took to distill his initial idea down to one page, but at the end of it, it looks like this:

Erich’s AI Idea visualized on our “1-page build template”
(just one of the many fun trinkets we’ve been
cooking up for our latest program: The AI Idea Pipeline).

If you’re on mobile and not the best at making out handwriting, then here’s what that text says:

How frickin’ cool is that?!

What I love about this is that it’s enough detail for him and others to see the “scaffolding” of his idea, but not so much that others would be able to copy it:

Trust me, the current age of AI we’re in has accelerated the infringement of intellectual property at an alarming rate, so we worked tirelessly internally to find the delicate balance of making this useable for our students, shareable, but still not enough to be duplicated by others.

Lots of nuance to just even this simple one-pager.

And, as you can see for yourself, just look at one deliverable from that AI product that Erich shared on LinkedIn.

Now, go one step further. Re-read his 1-page build plan and hyperfocus on this part:

Send 10 pitches (7-figures each)

His AI process gives him everything he needs to pitch and land 7-figure projects. It used to take him months to do one pitch, so he was lucky to get a handful done each year.

And now, he can do 10 in ONE WEEK.

Insane.

But also, notice how his unique expertise is what’s driving the unique utility of this.

This isn’t something any big tech giant will be able to replicate quite in the way he can.

It builds a natural advantage, especially since his long standing credibility and experience in his niche allows him to even accelerate the spread of the product (deliverables) he generates from his AI process.

Now, to point something else out.

If you go back to the top of this email or click on his LinkedIn page, you’ll see that he’s a “Creative Executive and Content Strategist”.

He has (1) deep expertise across (2) quite a broad number of areas and subareas.

How do you figure out what parts should even be selected for creating just one of your 1-page AI build plans?

What about 5 plans?
Do you pick from a breadth of areas you know about?
Do you go deep on just one area?
What about all the other aspects of the plan?

If you’re not 100% sure about even just one of those areas, then sure, you could try to use the template above…but then you run the risk of trying to build an AI idea you’re not sure about, and could end up second-guessing yourself all along the way.

That, my friend, would mean falling into the AI Innovator’s Dilemma.

The last thing you want to do is second-guess yourself into quitting every project or worse, building something nobody wants.

Instead, the greatest gift you can give to yourself (and whomever you want to help with your AI idea) is the gift of clarity.

Clarity on knowing exactly what you’re building, who you’re building for, how to build it, and how long it will take you to get it done.

If you think what Erich’s created is cool and it’s got your brain sparking about what parts of your own professional or personal experience you could merge with AI, then next week, keep an eye on your inbox because…

We’ll be opening enrollment for The AI Idea Pipeline -- a system to assemble unique AI ideas from your expertise, prioritize the best ones, and scope a 1-page plan to build it.

We won’t be opening this to the general public…yet.

Only our Innovating with AI readers will have the chance to hear about this first.

If you want to be first in line to know about it, then click this link to join the AI Idea Pipeline Waitlist.

If you don’t click, no worries, you’ll still get our regularly scheduled emails.

If you’re curious though, sign up for the waitlist and you’ll discover all the new tools we’ve built for this, even if you’re already an AI Incubator student.

See you soon,

– Rob from Innovating with AI

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​P.S. Next week, we’re opening up enrollment for our new program, The AI Idea Pipeline. It shows you how to assemble unique AI ideas from your expertise, prioritize the best ones, and scope a 1-page plan to build it.

It’s designed to be the “prequel” to our AI Incubator program, but we’ve thoroughly designed it such that our existing Incubator students will use, re-use, and keep coming back to this forever. It’s brand new material that’s unavailable anywhere else and we’re proud to share it with you.

​The only way to The AI Idea Pipeline is to join the waitlist by clicking here - then, we’ll email you once things go live on Monday (next week) 🥳🚀🎉.