🤳🏾Get these 10 ideas for your B2B company’s next Instagram post

Hey folks👋🏽

Did you miss me? I missed you all 🤗

I’m incredibly jetlagged and incredibly fulfilled one week after the Buffer company retreat. It was so great seeing so many familiar faces and connecting in-person.

Of course, one of the biggest things in social media happened just as we came back to work — the U.S. House of Representatives passed a bill that might ban TikTok in the United States in about 6 months.

If you’re worried about a TikTok ban in the U.S., you’re not alone. Here’s how you can prepare.

In the meantime, here’s what we have for you today.

Let’s get into it!

💌 In today’s email:

• 🤳🏾B2B doesn’t mean boring — here are 10 ideas for your Instagram
• 📱Mitra shares an easy trend for your Reels
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. #Bufferchat is on Threads! Join us on Tuesdays at 12pm PT/ 3pm ET/8pm UTC. Give us a follow and hit the bell to get notified 🔔

🖊️ Deep dive: 10 ideas for your B2B company’s Instagram

Your B2B company might indeed require a few more steps than someone seeing a new app or product in an Instagram story and deciding to try it out.

But Instagram is still one of the first places people go to learn about a new brand or tool.

Instagram doesn’t have to be an afterthought but can be a major driver of a marketing strategy. Here are some ideas to try out for your next post.

1. Playing into Internet trends: Internet phenomena like trends and memes can be difficult to balance, and most brands tend to forgo them entirely, which is perfectly understandable. However, it’s not impossible to incorporate them into your posting strategy.
2. Partnering with content creators: Maximizing relationships with content creators (especially ones that are existing users) by spotlighting them on your platform is a great way to hit three key points: (1) build credibility, (2) reward brand ambassadors, and (3) reach two audiences for the price of one.
3. Share new product and feature updates: You’re likely always improving your products and software, so this is an easier one to implement as long as you stay innovative. There’s no update too small for a mention.
4. Highlighting unique ways to use existing features: Even within your existing tool, there is much content yet to be shared.
5. Posting clips and highlights from other marketing channels: Repurposing is a superpower for B2B companies. You typically have so many other projects running that filling up your social media calendar for months is possible – if you know how to frame the content right.
6. Encouraging (and engaging with) conversations in the comments: If you have (or want to build) a highly engaged audience, dedicate different days to encouraging conversations in your comments.
7. Spotlighting a report: After all the hard work your team put into your latest report, the last thing you want or need is for it to go unheeded. Find creative ways to share it to your Instagram audience.
8. Showcasing results made with their tool: If your company is one that has very visual-oriented results, you have a treasure trove of content at your disposal. With permission, you can ask your audience to share the results of their work made using your product.
9. Turn highly recognizable images and interfaces into carousels: Nothing stops a scroll like an immediately recognizable interface.
10. Spotlight your audience – or people recognizable to them: One of the most important things you can do as a B2B company is make your customers feel special.

🚀 Three entrepreneurs skyrocketing their growth with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Jayak at redpigeonmedia: “Over the past 3 months we've managed to grow one of our client's social media accounts by 400% from 6k to over 23k followers!”
• Press 1 for Nick on YouTube: “My following has grown 10% consistently since I started using Buffer”
• Jon Buckley: “Over the last 90 days, I've seen a 24.5% increase in accounts reached, a 53.2% increase in engagement, and a 9.3% increase in followers.”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• How to Overcome LinkedIn Personal Branding Challenges (+ AI Tools to Use): Building a solid personal brand and unlocking all these opportunities comes with many challenges. Here are some ideas for overcoming them with the assistance of AI.
• How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators): This is a step-by-step, data-backed guide to creating YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
• How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too): Here’s what I did to increase my freelance writing income in a year and how you can do the same.
• 11 Ways to Use Social Media to Amplify Your Research Report: In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well.

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

“Show what your small business sells in 7 seconds”

Here’s a super easy Reel for you to create that even has a template for you to you don’t have to worry about the timing! Just like the prompt suggestions — you’ll gather a collection of photos and videos to show what you sell. It’s a great opportunity to show off a little bit and the video is short enough to hold people’s attention before they scroll.

Check out this example from @adventuresofoxandpig, and be sure to hit the “Use template” option at the bottom of their video to create your own version!

🤳 What's happening in social?

U.S. House of Representatives passes a bill that could ban TikTok; Elon Musk’s X is launching a YouTube clone for smart TVs; YouTube shares insights into how MrBeast’s team creates compelling thumbnail images; Meta considers new perks for its Meta Verified subscriptions; Google integrates social media posts into Google Business profiles

Get these updates and more here!

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