Marketing Examples - Marketing Examples #040

#040 - The most creative Coronavirus company pivots

(Pivots • 3 mins • Read on website)

Hola. It's been a while. I had an article done last week. But it didn't make it past the wine tasters (my brothers). So I've done another.

All aboard the coronavirus creative pivot train:

1) Evo Entertainment cinema

Evo Entertainment converted their parking lot into a drive-in movie theatre.

It opened a fortnight ago to Spider-Man Homecoming. Every show since has been sold out:

Evo Entertainment

2) Shake Shack

Shake Shack launched “DIY burger kits” with a free cooking tutorial. Now everyone stuck at home could recreate their legendary Shackburger:

Shake Shack

3) New Balance

In six simple words New Balance became a company with a much bigger purpose than just selling shoes.

New Balance

4) Lucky Devil Lounge

Portland strip club, Lucky Devil, transitioned to food delivery service, Boober Eats.

Pay $30, and a pair of scantily clad dancers deliver to your door:

Lucky Devil Lounge

5) Joe Wicks

In response to UK schools being cancelled, fitness instructor Joe Wicks started live-streaming 30-minute “P.E.” classes every morning on YouTube.

The nation got behind him. So far he's pulled in more than 35 million views:

Joe Wicks

6) The SnapBar

Events company, The SnapBar, pivoted to gift boxes full of products from struggling local businesses.

After selling 500 in Seattle, they've expanded to LA, San Francisco, and Portland:

The SnapBar

7) Mobile Escape

The Canadian escape room company launched Escape Mail, escape room-style puzzles delivered to your door.

Demand was so overwhelming it's now a subscription service

Mobile Escape

Sponsored by:

AppSumo. They're offering Marketing Examples readers some really useful marketing tools at low prices. Please check out the selection.

* * *

I mentioned a few weeks ago how I was getting into John Prine's music. Sadly, he died this week. RIP.

For a heart stained in anger grows weak and grows bitter.
You become your own prisoner as you watch yourself sit there.
Wrapped up in a trap of your very own
Chain of sorrow.

— Bruised Orange

Thanks for reading, stay safe — Harry

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